Job Description:
Position Overview
The Automation Sales Engineer is a critical member of the Global Automation sales team, with the primary objective of driving profitable growth and market share expansion within their assigned region and countries. Working in collaboration with relevant stakeholders, the Automation Sales Engineer is responsible for; selling the full automation portfolio to existing customers, identifying and developing new direct and indirect sales channels, ensuring profitable growth and an excellent customer experience, maintaining 100% transparency and sales accountability from start to finish.
Primary Duties & Responsibilities
- Drive margin expansion, sales growth, and technical product advantages for share gain and demand expansion globally.
- Develop and maintain overall product plans for your portfolio in the Equipment Solutions Group
- Review and analyze current performance, portfolio health, market needs, trends, and other data.
- Lead and develop product roadmaps, lifecycle management of the portfolio, and create targets to improve the portfolio.
- Develop promotional, digital, and social media campaigns for your existing products and product launches.
- Development and track growth bridge and channel expansion.
- Large end user conversion funnel
- Conduct voice of customer (VOC) interviews with end users, distributors, and ESAB Regional Product Managers, Sales Teams, and Leaders to perform trend mapping.
- Analysis of incoming feature requests and customer needs translating data points to QFDs, CTQs, and associated business cases
- Manage feature requests during the lifecycle of the product lines, creating margin on the cost to serve.
- R&D / Engineering
- Work with R&D project teams to define specifications including aspects of industrial design, functionality, cost, quality, packaging, documentation, and pricing. Ensure timeliness to launch from idea phase to release.
- Work with the development team to create product demos and product showcases helping to shape the content according to the customer and sector segmentation.
- Responsible for following the APD (Accelerated Product Development) stage gate process.
- Marcom & Regional Sales
- Work with Marcom to plan and execute product launches, including technical documentation and promotional items.
- Work with Sales, Marketing, and Strategy to develop product pricing strategy for existing and new products.
- Sourcing, Supply Chain, Production
- Work with supply chain and production to ensure product regional availability.
- Assist in regional forecasting and supply / demand planning.
- Participate and drive knowledge sharing across ESAB, including ideas gathered at relevant trade shows, external customer meetings, and benchmark exercises.
- Ability to work cross culturally within and outside of the organization.
Qualifications (Include education, experience, technical, travel and language requirements)
- Fluent in English (read, write, speak)
- An additional language will be an asset.
- Proven track record in complex B2B sales, preferably within the automation industry with Minimum 3- years’ experience in sales
- Bachelor’s degree in technology, engineering, or business administration degree from an accredited educational institution
- Minimum 3 - years’ experience in welding or similar heavy industry
- Proficient in project management and problem-solving
- Strong technical aptitude and the ability to understand and explain automation solutions.
- Displayed knowledge and creation of marketing and market entry strategies.
- Effective communication and executive presentation skills
- Adept at conducting voice of customer (VOC) research.
- Working knowledge of business finance (e.g., product cost, price, transportation, tariffs
- Demonstrate ability to strategically think and analyze impacts of different scenarios on the existing products and their platforms.
- Working knowledge in the use of Lean/Six Sigma Processes
- Ability to travel globally 25%.
The ESAB Group Inc. is proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
What We Do
ESAB is a world leader in the production of welding consumables and equipment.
Our brand is synonymous with world-leading expertise in the following key areas:
* Manual welding and cutting equipment
* Welding consumables
* Welding automation
* Cutting systems
Celebrating 110 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents.
Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding.
ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings – from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.
The ESAB group has been owned by Colfax Corporation since January 13, 2012.
To learn more visit our website at www.esab.com and choose your region to begin
 PNG file.png)
