ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com
The Associate Social Media Manager is responsible for developing and executing social media strategies that drive engagement, brand awareness, and audience growth across all social platforms. This role will serve as the voice of the brand, actively managing community interactions and fostering meaningful relationships with fans, customers, and ambassadors.
ROLES AND RESPONSIBILITIES
- Develop and implement innovative social media strategies that align with brand goals and audience interests.
- Build and maintain a dynamic content calendar that supports key campaigns and product launches.
- Create, capture, and edit engaging content, including video, photography, and graphics, optimized for each platform.
- Actively monitor and engage with our online community, responding to comments, messages, and trends in real time.
- Collaborate with ambassadors and influencers to generate authentic, high-quality social content.
- Partner with internal teams to develop and distribute assets that elevate the brand.
- Track, analyze, and report on key performance metrics, providing insights and recommendations to optimize content and engagement.
- Stay ahead of social media trends, platform updates, and best practices to ensure Callaway remains an industry leader.
- Manage social media contests, giveaways, and activations, ensuring seamless execution and fulfillment.
- Travel to events, shoots, and key brand moments to capture on-the-ground content.
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Deep knowledge of major social media platforms and emerging trends.
- Strong video editing, photo editing, and graphic creation skills (Adobe Creative Suite, CapCut, etc.).
- Experience using content management systems and social scheduling tools (Emplifi or similar).
- Ability to analyze data, extract insights, and adjust strategies based on performance metrics.
- Strong verbal and written communication skills with the ability to craft engaging social copy.
- Deep knowledge and passion for professional golf and golf content creators, with an understanding of the digital landscape shaping the sport.
- Creative and strategic thinker with the ability to work independently in a fast-paced environment.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
- Minimum of 3 years experience in social media marketing, preferably within sports, lifestyle, or consumer brands.
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DE&I and EEOC:
Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
60,500.00 - 75,600.00 - 90,700.00 USD Annual
Top Skills
What We Do
Callaway Golf Company (NYSE: ELY) manufactures and sells clubs and balls, and sells golf accessories under the Callaway Golf and Odyssey brands worldwide. We push the limits of performance and innovation to develop drivers, fairway woods, golf balls, hybrids, irons and Odyssey putters that are designed to make every golfer a better golfer
