Associate, Retention Marketing

Is this job for you?

We’re looking for a highly motivated Retention Marketing Associate to support the growth and
optimization of our retention strategy inclusive of email and SMS marketing. The right candidate for this
role will be proactive and resourceful and comfortable working in a fast paced environment. The
Associate will be analytical and a strong communicator with the ability to convey results to leadership
and cross-functional teams. This role is within the Marketing team and will work closely with Creative,
Site, and Merchandising teams.

What you’ll do:

● Support the development of the email and SMS marketing calendar in partnership with Marketing
and Merchandising colleagues to ensure cohesive messaging and alignment with product
priorities
● Assist in the creation of retention marketing creative briefs
● Partner with Site colleagues on linking strategies that optimize the on-site customer experience
● Build, test and schedule email and SMS campaigns and flows
● Monitor daily, weekly and monthly performance of retention marketing campaigns, creating and
sharing reports with actionable insights
● Identify areas of opportunity, proposing hypotheses, implementing tests, measuring results and
providing analysis and insights to optimize CVR
● Work closely with Senior Manager, Retention in audience segmentation strategy
● Work with the CX team to ensure any customer communication preference requests are processed
● Support Senior Manager, Retention with management and optimization of Faherty Perks loyalty
program
● Conduct competitive research to stay up to date on retention marketing trends

What you’ll have:

● 2+ years of experience in email and SMS marketing
● Familiarity with Klaviyo, Attentive, and Google Analytics a plus
● Highly organized and collaborative team player
● Enthusiastic and motivated self-starter with a strong work ethic and an intense focus on achieving
results
● Critical thinker with problem-solving skills
● Strong quantitative analytical skills
● Proficient in Microsoft Office: Excel, Word, PowerPoint

We aim to pay competitively for our size and industry. The base salary range for this position is $65,000 - $85,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely, and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.