About the RoleThe Associate Manager, Online Experience develops category-specific strategies for the Men’s division with Global Merchants, Planning, Stores, Commercial Planning, & Marketing to drive a customerfocused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position will lead category experience and be accountable for a division-specific online P&L in US and Canada, which drives a frictionless and seamless omni experience and drives continuous improvement on the site & app with a mobile-first mentality.What You'll Do
- Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations
- Partner with Global Merchant leadership to understand merchandising objectives, Merch Planning to understand inventory objectives, and Commercial Planning to understand commercial imperatives to develop the Online category experience priorities
- Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales.
- This position will have P&L accountability for categories totaling ~$300M in annual online sales
- Partner across the organization with Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, and Marketing to build cross-functional teams, alignment and prioritization of key initiatives
- Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app
- Partner with broader Old Navy Online team in the continual evolution of Old Navy online to improve primary ecommerce metrics in support of Ecommerce goals
- Partner with Brand Marketing and Global Merchandising peers to proactively identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience
- Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan
- Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to the improve the customer experience across categories.
- Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all devices
- Provide leadership and partnership in the ideation of A/B tests to optimize the customer experience for both divisional experience and new site functionality
- Analyze data at a granular level, summarize concisely and report out key learnings. Distill trends from raw data. Use reporting to drive changes in division experience and site improvements.
- Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals.
Who You Are
- 2+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business
- 3-5 years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise with $8B+ in annual revenue
- Demonstrated experience in commercial planning for Ecommerce business inclusive of directly managing or partnering with cross-functional teams managing pricing and promotional strategies to deliver on Ecommerce sales and margin targets
- Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit
- Demonstrated experience in getting key priorities supported through influence of crossfunctional teams
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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