Associate Media Manager, CRM

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Associate Media Manager is responsible for supporting the planning and execution of CRM campaigns and optimizing those campaigns. Responsibilities include planning campaigns and their objectives, strategies and tactics; and stewardship of CRM plans in conjunction with marketing goals. Position oversees management of campaign strategy business requirements and reviewing channel performance and providing CRM strategy insights for campaign performance reports.

Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports:

• This position typically reports to Manager of Lifecycle and Mobile, CRM
• This position has 0 Direct Reports

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 3+ years of experience actively managing and implementing CRM programs at an agency and/or large retailer

• The ability to link business goals to communication strategies and creative concepts
• A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
• Must be able to work cross-functionally to execute work supporting key CRM initiatives
• Excellent written and verbal communication skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 3

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict