The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking and decision-making abilities. They have a strong work ethic and thrive in a fast-paced environment. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, SEM among others.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Work with Client Engagement, Strategy, Media team, and Client to develop strategic traditional and digital media plans and approaches.
- Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees.
- Apply experience and knowledge of the media landscape to deliver solutions to the Agency, clients.
- Understand and utilize media research data in development of media strategies.
- Evaluate and recommend the latest media resources which better serve the Agency and its clients.
- Professionally represent the agency Media department to clients, members of the agency, and to the media.
- Stimulate and challenge Media Supervisors and Planners to keep producing innovative and effective solutions for our clients.
- Provide thought leadership and education to both clients and internal audiences.
- Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
- Support Agency new business efforts with innovative media plans and tactics.
- Build strong, positive relationships with clients, internal teams, and media reps.
- Keep up with the latest trends/events in advertising and client-related industries.
- Develop in-depth knowledge of the client’s business.
- Think strategically about the business, client challenges.
- Effectively problem-solve, generate innovative solutions.
- Accountable for ensuring campaigns achieve established performance metrics.
- Provides key insights based on campaign data.
- Identifies anomalies, meaningful data events and trends for further analysis.
REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS
- 8+ years of relevant professional experience with a focus on media and advertising.
- Working media planning/buying experience across traditional and digital media channels, primarily digital.
- Proven experience in developing results-based integrated media campaigns.
- Ability to…
- Think creatively and analytically
- Excellent presentation skills
- Multi-task and prioritize assignments
- Possess strong organization skills and attention to detail
- Keep a positive attitude in a fast-paced work environment
- Proactively problem solve
- Take initiative and assume responsibility, consistently meet tight deadlines, and handle multiple projects simultaneously
- Manage others with the skills required for effective communication and delegation of tasks
- Comfort mining data for relevant analytical insights
- Quickly adapt to changing needs of client/department
- Experience with media research and third-party ad-serving platform.
What We Do
Fahlgren Mortine is an integrated communications company that helps brands communicate in ways that are precise and meaningful. Since our founding in 1962, we’ve helped our clients get to precisely what matters by using a powerful combination of data, design and creativity to develop and communicate meaningful stories.
We start by getting to the heart of what matters most. Then, with the perfect balance of imagination and reason, we create strategic, integrated solutions designed to deliver measurable results. Our work is local, regional and national in scope and includes B2B, consumer, travel and tourism, education and healthcare practice areas.
Headquartered in Columbus, Ohio, Fahlgren Mortine Fahlgren Mortine has been recognized locally, regionally and nationally as a Best Place to Work by PRNEWS, PRovoke, Columbus CEO, Columbus Young Professional’s Club and Ohio Business Magazine, among others. Learn more at fahlgrenmortine.com.
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