ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
ABOUT PERSONAL CARE/SKIN CLEANSING (SCL)
Unilever NA Personal Care plays in two attractive categories with a €14.1bn Retail Sales Value; Skin Cleansing (€8.8bn) and Deodorants (€ 5.3bn) and forecasted to grow c. 6% p.a 2025/27 driven by the super-premium (160>) segment. The competitive landscape is made up of two types of players: 1) Global players such as P&G and 2) On-trend disruptors (e.g. Lume, Dr Squatch) with distinct propositions (+160 API) and differentiated (social first) consumer engagement models. Unilever holds market leadership in Skin Cleansing (31.2%) with our two Power Brands (Dove and Dove Men+Care) contributing >80% of the portfolio. Following 18 months of market share decline, the business remains in a turnaround phase; with the SCL starting to deliver market share improvement over the last 12 weeks driven by strong in-market execution, which is expected to sustain. The SCL strategic ambition 2025-27 aims to accelerate, expanding market share in 2025 through a comprehensive growth action plan spanning across brand development, customers and capabilities. Opportunity exists to further identify strategic growth opportunities for 2025+ via new brand expansion in >160 API for better portfolio competitiveness.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are intellectually curious, capable of crafting strategy, wearing multiple hats, feel passionate about digital, social and influencer marketing and naturally live and breathe pop culture with an eye towards what’s new & exciting in the personal care space then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
This role will have responsibility for transforming the way our new brand(s) shows up in the eyes, and hearts of consumers. The core part of the role is to think disruptively about what our brands need to be for the next decade – helping define and land Brand purpose (Say and Do), Brand Communication and Consumer Engagement Models, and briefing and working with agency teams to create all communications campaigns and content for the brand with an eye toward driving demand. Working with the Head of Marketing you will also assume direct leadership and ownership of digital strategy, influencer strategy, creative content, community management and always-on activity.
As Associate Brand Manager you will be responsible for the following tasks:
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Take a leading role in Brand Communications planning and execution alongside the creative agency & cross functional partners
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Manage the brand’s always-on influencer strategy and agency
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Unleash brand purpose
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Create relevant and compelling Communications across Skin Cleansing and potentially new emerging categories
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Use data to inform, experiment, refine and drive precision marketing
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Play an active role in identifying and developing brand partnerships
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Partner with brand’s Digital & Social and Community Managers to develop and execute strategic content creation plans
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Lead the Ratings & Reviews process for the brand for all new innovations and current Core products across retailers
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Be a catalyst in driving the future of Skin Cleansing’s accelerated growth model
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
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You have good knowledge of marketing, finance and operations
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You have a strong drive to excel, at all times, as a team and as an individual
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You are an achiever with brainpower and stamina to develop and drive not fully defined NEW projects. Furthermore, you are a great team player, giving respect and stimulating an environment of enthusiasm and positivism.
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Bachelor's or Master’s degree in business or marketing
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2+ years of experience in marketing
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Independent individual
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PASSION for disruptive marketing, trends related to personal care
Skills
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Business acumen, preferably of the Skin Cleansing category
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Strong problem solving and analytical skills
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Excellent senior stakeholder management skills
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Developing Data Driven recommendations & strategies
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Collaboration
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required for this role by navigating the endorsed Unilever skills Site>
Leadership
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You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
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As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
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PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
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PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
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CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
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PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
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AGILITY: Explores the world around them, continually learning and developing their skills.
Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
What We Can Offer You
Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever’s Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever | Benefits, Learning, & Wellbeing | Latest News About Unilever
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
