About the RoleThe Associate Manager of Paid Search will be responsible for helping manage the day-to-day oversight and execution of Paid Search for Athleta. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will leverage a deep understanding of innovative Paid Search strategies and best practices. You will be reporting into the Sr Manager of Paid Search and you will work closely with the Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Search investment, leveraging channel expertise and a cross-portfolio perspective. You will also closely collaborate with the Search team to identify opportunities for greater economies of scale and synergies across the four brands.
This opportunity can sit in either of our hub locations - San Francisco or New York City.What You'll Do
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Assist in managing day-to-day Paid Search activation and execution, acting as the main point of contact for Athleta with Media Agency resources dedicated to Paid Search
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Partner closely with search partners and agency to deliver business goals including but not limited to maximizing incremental demand and return on ad spend and improving efficiencies
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Ensure that Paid Search investment delivers on target KPIs by monitoring activity and proactively recommending shifts as necessary to achieve marketing goals
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Analyze daily performance data across internal reports, search platforms, and search tools to identify trends and opportunities to drive growth for the search channel
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Manage copy and creative for search channel and help evolve the process and copy by reviewing Google’s recommendations and competitive insights and communicate efficiencies and best practices across the brands to improve creative performance
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In partnership with the Sr Manager help develop search channel marketing plans including testing roadmap, reviewing test results, planning monthly budget needs, and aligning messaging strategy to drive business priorities
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Regularly provide input to channel planners, leveraging Paid Search insights to inform overall media strategy and allocation for both annual planning and campaign-specific strategy
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Establish and drive continuous improvements to ROI by understanding the current and future Paid Search landscape and identifying opportunities to improve effectiveness by keeping up on industry innovations, tech requirements, and new vendors
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Act as internal expert on Paid Search, consistently sharing insights and best practices with the media organization and brand teams to optimize Gap brands’ media effectiveness
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Providing ongoing direction to agency partners on seasonal priorities & commercial plans
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Support search campaigns with submission of weekly search spend, monitoring and creating search tracking, submission of audience requests, review marketing briefs for search channel to ensure all creative assets are included and QA and document any new search campaign launch
Who You Are
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Prior experience in planning and executing paid search campaigns and investment including Product Listing Ads PLA (PMAX) is a must, preferably at a large retail organization or agency
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Deep knowledge of paid search channels, technologies, best practices, and trends
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Strong reporting and analytic skills with a high level of attention to detail and accuracy in execution
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Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
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Exceptional communication and interpersonal skills, with the ability to manage multiple tasks and timelines
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Self-starter with an innate sense of curiosity, continuously improve ways of working, and eagerness to test and learn and infuse strategic thinking into your work
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
