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About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary: The Associate Director of CRM at Ruggable is a responsible for developing and executing customer retention and engagement strategies. Specifically, this role has operational responsibilities to execute our Email & SMS channels. These are the channels we most commonly use to speak to our existing customers and share brand, product, and promotional messaging. This role will be responsible for implementing Personalization strategies that are determined in partnership with the VP of CRM to target key customer segments the channels that they oversee. Overall, these efforts will aim to drive repeat rate and LTV, and achieve key business objectives.
What You’ll Do:
- Strategy Development: Develop and implement CRM strategies to drive customer retention, engagement, and lifetime value
- Channel Ownership: Lead and optimize CRM channels (email, SMS, push) and, ensuring alignment with overall marketing and business goals
- Segmentation & Personalization: Utilize data-driven insights to define customer segments and tailor personalized marketing initiatives that resonate with both new and existing customers
- Content Planning & Operations: Partner with Brand & Creative teams to develop an engaging content calendar, and direct team to brief and deliver on the calendar
- Performance Analysis: Regularly evaluate CRM performance metrics, reporting insights to the leadership team, and identifying opportunities for optimization
- Team Leadership: Build, lead, and mentor a high-performing CRM team members within the Email/SMS team, fostering a collaborative and innovative work environment
What You’ll Need to Have:
Required:
- 7+ years of experience in CRM, Retention Marketing, or related fields, with a proven track record in developing and executing successful CRM strategies for large DTC brands
- 2+ years experience managing teams, with strong leadership, collaboration, and interpersonal skills
- Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques
- Strong analytical skills, with the ability to interpret data and make data-driven decisions
- Exceptional communication skills, with the ability to influence and drive consensus across teams
Preferred:
- A creative and storytelling mindset to plan an engaging email & SMS calendar in partnership with the Creative team
- Familiarity with CRM platforms and marketing technologies; experience with Klaviyo, Segment and Post Script is a plus
Compensation:
$140-160k per year base salary
- An annual bonus percentage that varies based on level of role
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.
What the Team is Saying
What We Do
Ruggable is an LA-based, venture-backed e-commerce company revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals.
Why Work With Us
From design to fulfillment, we create and produce our washable rugs in-house. Our teams support each other in our quest to champion our customers, and are fearless in exploring questions and finding solutions. All while maintaining a fun, creative, and positive company culture - like our notorious #doggable Slack channel.
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Ruggable Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
