Associate Director, Proposition Marketing

The customer is the focus of everything we do, and millions of end users rely on our products and services daily. We believe in the value of empowering our Associate Director, Proposition Marketing, with the resources to enhance and achieve our business performance objectives for the future of our business, which is why we need you. 

Manulife is looking for this position to support the development and ongoing maintenance of Health, Wealth, and Life Protection products, as well as sales campaigns. This role will also be involved in supporting other initiatives related to the Health, Wealth, and Life Protection product lines.

Position Responsibilities:

• Lead the end-to-end development and implementation of customer-centric marketing materials, including but not limited to product brochures, leaflets, and sales collateral, to support product and services launches/revamps.

• Serve as the Team Lead for Proposition Marketing, overseeing resource and capacity planning to ensure quality and timely delivery of Customer Proposition deliverables.

• Provide quality assurance and guidance to the team, ensuring all deliverables meet the expected quality and consistency standards.

• Represent Proposition Marketing in cross-functional projects with Product, Legal & Compliance, and Channels teams. Review current processes to improve efficiency.

• Understand customer needs with market intelligence and conduct desktop or tailored competitive research to identify customer pain points and new business opportunities.

• Collaborate with the Product, Distribution, and other cross-functional teams to initiate new ideas and innovation for proposition development, creating sales stories and tools with unique value propositions that meet the needs of target customer segments and stand out from market competitors.

• Independently drive and coordinate with internal and external stakeholders to ensure timely delivery of project deliverables; Manage costs within budget; Track and drive adoption of sales tools by distribution channels and customers.

• Challenge the status quo and continuously review of proposition materials in supporting distribution needs, as well as improvement on customer pre-sales journey to meet customers’ needs. 

• Assist in Strategic projects and other duties as required.

Required Qualifications:

• Degree holder, preferably in marketing, business, journalism or related disciplines, with at least 10 years or above of relevant experience, candidate with less experience will be considered for Senior Manager role

• Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment

• Insurance product development / insurance sales / training experience will be an advantage

• Excellent command of written and spoken English and Chinese

• Good project management, problem solving and communication skills

• A collaborative team member with excellent communication skill to work with cross-functional teams and manage internal stakeholders and external vendors

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

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