Associate Director, Brand Marketing (Hero Cosmetics)

Posted 24 Days Ago
Hiring Remotely in USA
Remote
165K-180K Annually
Senior level
Appliances • Manufacturing
The Role
The Associate Director of Brand Marketing oversees the Hero business operations, manages P&L responsibilities, and develops strategic initiatives to enhance the brand's market performance and team effectiveness.
Summary Generated by Built In

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Who We Are:
Hero Cosmetics is a functional skin solution brand focused on acne-prone skin and part of the Church & Dwight family of power brands. We develop products such as the Might Patch, Rescue Balm, and Lighting Wand to address the full lifecycle of acne. Acne-prone skin is human, and it can often feel entirely out of our control. We’re here to help put the power back in our consumers’ hands. Whether they’re looking to prevent, treat, or repair – we create gentle, effective solutions that help their skin fight back; so everyone can open up, not cover up. The true heros are not the products we make, but the people we serve.
 

Working Location:

Flexibility to work remotely and/or in our NYC office at 407 Broome St, New York, NY. Travel to Hero office location(s) as needed.

Job Responsibilities:

Oversees strategic and tactical operations for Hero business including National Activation and Measurement and Retail/Commercialization teams. Leads development of Brand/Sr. Brand Managers and Associate/Assistant Brand/Marketing Managers.

Position Responsibilities:

  • Manage P&L responsibilities for a large brand portfolio.
  • Develop long-term business strategies for the Hero brand which has a continued exciting growth trajectory!
  • Modify strategy readily as customers, consumers, or competitors change.
  • Anticipate market conditions and adjust strategies accordingly.
  • Incorporate company-wide perspective into brand strategy and decision making.
  • Drive teams to deliver on initiatives in support of brand strategy.
  • Gain organizational support and senior level buy-in for brand team initiatives.
  • Creatively interpret data and markets to identify new opportunities and solutions that have a significant impact on the business. Ensure insights and implications from team analysis are accurate.
  • Build high-functioning brand teams and work effectively across functions to meet key deadlines and cross functional needs.
  • Continuously explore innovative ideas and new thinking to drive Hero forward and maintain a competitive edge.
  • Monitor brand performance monthly/quarterly and ensures accuracy of results. Translate findings into insights and implications.

Education and Experience:

  • BA/BS required; MBA preferred.
  • 9-12 years of total marketing business experience (CPG, OTC, Cosmetics).
  • Passion for Beauty/Skincare is a plus.
  • Significant experience in category analysis and forecasting.
  • Strong understanding of common consumer marketing research tools and techniques.
  • Experience with P&L analysis, leading, and developing people.

Skills and Competencies:

  • General Manager Mindset and ability to manage multiple priorities at a time.
  • Strong project management skills including sharing pertinent information communication up and down within the organization.
  • Ability to influence cross-functionally across the organization.
  • Exceptional strategic thinking skills to develop long-term business strategies.
  • Excellent storytelling skills
  • Strong Creative evaluation skills, a keen eye for beautiful aesthetics and the ability to ensure brand consistency across all touchpoints.
  • Strong trend analysis capabilities and a proactive approach to exploring new thinking for the brand and SBU.

Compensation:

The US base salary range for this full-time position is $165,000 - $180,000. Salary can vary based on candidate experience, location, or other variables. This position is also eligible for a bonus and stock/LTI.

As a Church & Dwight US employee, you (and your family) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match).

#piq

#LI-Remote

#Hero

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Top Skills

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P&L Analysis
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The Company
Ewing, New Jersey
5,075 Employees
On-site Workplace
Year Founded: 1846

What We Do

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500.

At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.

Bring your determination:

We’ll give you the space to own your success and do work you didn’t know was possible.

Bring your team spirit:
We’ll offer you an open-minded and low-ego environment.

Bring your courage:
We’ll help you make a tangible impact on the business

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