Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando. Mando uses the same technology as Lume but has different scent profiles.
We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.
About Harry’s Inc
Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.
The company’s flagship brand - Harry’s - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.
Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry’s, Flamingo, Lume, Mando - and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.
Position Overview:
Lume Deodorant is seeking an Associate Creative Director (ACD) with a passion for digital innovation to drive creative excellence and deliver impactful, forward-thinking solutions across all brand touchpoints. Reporting to the Head of Creative, this role will elevate the Lume brand presence through compelling, digital-first campaigns while fostering engagement and overall brand growth.
The ideal candidate has extensive experience in digital strategy, multi-channel content creation, and performance-driven creative execution. They are a collaborative leader who inspires and develops teams while also leveraging insights and industry trends to push creative boundaries. This person thrives in a fast-paced, dynamic environment and is highly adaptable, solutions-oriented, and passionate about brand storytelling.
Key Responsibilities:Creative Development & Execution
- Partner in developing the creative vision for Lume, ensuring all creative brand storytelling is innovative, engaging, and strategically aligned with business objectives.
- Collaborate with cross-functional teams to develop digital-first creative concepts that drive awareness, engagement, and conversion.
- Oversee multi-channel content creation across digital, social media, video, web, and 360 campaigns, ensuring brand consistency and excellence.
- Present creative concepts and strategic rationale to stakeholders, securing alignment across teams.
- Partner with Growth & Performance Marketing to develop data-driven creative assets optimized for testing and iteration.
Performance Analysis & Optimization
- Oversee the development and implementation of creative performance metrics, using data insights to inform and refine future campaigns.
- Partner with Performance Marketing and Growth teams to test, measure, and iterate creative assets for optimal effectiveness.
- Drive innovation by leveraging platform trends, emerging technologies, and new storytelling techniques to position Lume as a leader in digital content.
Cross-Functional Collaboration
- Work closely with Marketing, Product, and Integrated Marketing teams to translate business objectives into cohesive creative campaigns.
Team Leadership & Development
- Lead and inspire a team of designers, and freelancers, providing clear direction and constructive feedback.
- Foster a culture of collaboration, growth, and creative excellence, mentoring team members and driving their professional development.
- Build and scale a high-performance creative team, ensuring best-in-class execution across all touchpoints.
Operational Efficiency & Process Optimization
- Design and implement scalable creative workflows, increasing efficiency, speed, and output quality.
- Ensure creative processes support a high volume of asset production, enabling rapid testing, optimization, and scaling of campaigns.
- Manage creative resources, balancing in-house and freelance talent to meet production demands.
Qualifications:
- 8+ years of experience in creative leadership roles, preferably in digital-first consumer brands (CPG, beauty, wellness, or DTC).
- Expertise in digital strategy, content creation, and multi-channel campaign development, with a focus on engagement and performance.
- Strong data-driven mindset, with experience analyzing creative performance metrics to optimize effectiveness.
- Exceptional leadership and team-building skills, with a track record of mentoring and developing creative teams.
- Experience working closely with Marketing, Strategy, and Performance teams to align creative with business goals.
- Proficiency in Adobe Creative Suite and familiarity with tools for video, motion graphics, and digital content creation.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Passion for digital innovation and trend forecasting, with a strong ability to evolve creative strategies in response to new technologies.
Culture Fit:
- Detail-oriented with a strong eye for design and quality control – You care deeply about the details and uphold the highest creative standards.
- Humble and ego-free – You bring expertise but leave ego at the door. You’re open to feedback, easy to work with, and a great collaborator.
- Highly adaptable and solutions-driven – You can see around corners, anticipate challenges, and always bring solutions to the table.
- A true team player – You thrive in fast-paced, collaborative environments and work effectively across multiple teams.
- Passionate about innovation – You stay on top of trends, technology, and best practices to drive forward-thinking creative strategies.
- Kindness is a superpower – You believe that fostering a positive, inclusive work culture leads to better creative outcomes.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry’s
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can’t quantify all of the intangible things we think you’ll love about working at Harry’s Inc, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $115,000-$135,000 (Tier 3).
The final compensation offer will ultimately be based on several considerations, such as the candidate’s location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas.Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA
Tier 1: NYC Metro Area
Tier 2: Boston, D.C., & Seattle
Tier 3: All other eligible US cities
Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
Top Skills
What We Do
Lume is an outrageously effective aluminum free deodorant you can use anywhere on your body! It’s clinically proven to provide 72 hours of long-lasting odor control on even the most sensitive skin. It’s a whole new category in human hygiene!
Our water-based formula rubs in completely leaving no residue behind on skin or clothing. The fresh, subtle scent from lavender and sage essential oils is not a cover-up and will not compete with your perfume or cologne.
Lume is dermatologist-recommended and is the front-runner among natural deodorants.
Lume was invented by Dr. Shannon Klingman. As a gynecologist and a woman, she realized the importance of empowering women to discretely address odor concerns at home so they can confidently live their best lives knowing with certainty that Lume has got them covered.
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