Assistant Marketing Manager, Super Cruise

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
The primary purpose is to drive adoption of Super Cruise with our current and potential OnStar customers. Job responsibilities include being the marketing lead for the product, product roadmap, customer, competition, and the segment dynamics. You will work with demand spaces, identify market trends, create appropriate packaging and prepare for the next generation of technology while working cross-functionally to support the business objectives. This position reports to the OnStar Marketing Manager.

• Develop product messaging, collaborate with cross-functional teams on product roadmaps, positioning, claims and looking at the competitive landscape for Super Cruise
• Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, and competitive opportunities
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct product information
• Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, CX, UX, and Finance) to further refine strategies and plans
• Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
• Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
• Develop messaging based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product, in collaboration with marketing and data analytics teams
• Implement innovative strategies to elevate the customer experience, to achieve brand goals
• Provide product intel that will help influence creative work in terms of scope, key messages, and customer target; all within the context of OnStar positioning
• Support product fundamentals such as naming, positioning, messaging guidelines, and other foundational materials for existing, enhanced, and new products ( 1 year away)
• Support Global integration for connectivity products as they expand

Additional Description
Requirements:

• Bachelor's degree required
• 4-6+ years of product marketing or marketing experience
• Proven working experience in project management

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to work effectively with others
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Ability to travel, less than 10% domestically
• Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus

This role may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.