Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.
Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.
Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.
We are seeking a dynamic and results-driven Assistant Marketing Manager to support our marketing efforts in the Greater China Region (GCR). This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.
We are seeking a dynamic and results-driven Assistant Marketing Manager to support our marketing efforts in the Greater China Region (GCR). This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.
Key Responsibilities
- Lead Generation
- Develop and execute lead generation strategies to provide high-quality leads for the sales team.
- Collaborate with internal teams and external agencies to optimize campaigns for conversion.
- Digital Marketing
- Manage agency relationships to ensure effective placement of Google and Meta ads.
- Ensure accurate data tracking and channel attribution for all digital campaigns.
- SEO Strategy
- Work closely with the SEO agency to rank hero keywords at the top of search results.
- Create high-value content that drives organic growth and aligns with brand objectives.
- Field Marketing
- Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
- Coordinate logistics and manage resources for impactful event execution.
- Content Production
- Develop customer case studies to showcase successful implementations and strengthen credibility.
- Collaborate with cross-functional teams to gather relevant data and insights for content.
- Branding
- Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the Greater China Region.
- Proficiency in managing digital campaigns and working with SEO and event management agencies.
- Strong understanding of data analytics and tracking tools for channel attribution.
- Excellent organizational, communication, and project management skills.
- Proficiency in Cantonese, Mandarin, and English is required.
What We Offer:
- Opportunity to work with a leading SaaS company and make a significant impact on our growth in the Greater China region.
- Collaborative and innovative work environment.
- Professional development and career growth opportunities.
If you are passionate about driving growth and making a difference in the Greater China market, we would love to hear from you!
What We Do
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 8,000+ businesses across 100+ countries to deliver personalized, real-time conversations at scale.
With innovative AI solutions, we're transforming how companies communicate:
Shared inboxes allow seamless collaboration
Powerful automation boosts efficiency
Broadcast messaging engages customers
Intelligent chatbots provide instant support
As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations
