About the team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you.As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.We also have a good time outside work, but it's best if you experience it first-hand :)
About the role
As AM - Media, you will be responsible for finding the right media distribution channels for specific cohorts, conduct media consumption habits research from user visits and secondar datapoints, and bring them together in media planning. You will also partner closely with our partners agencies and lead execution nuances with them. This role will also be accountable for media measurement and revenue incrementality driven at the right costs.We are seeking a highly motivated and experienced Assistant Manager to join our Media Planning team. The ideal candidate will possess expertise in TV and offline media planning, along with a strong understanding of BTL (Below The Line) activations, specifically within the Indian market. Experience working with Tier 1 agencies or FMCG (Fast-Moving Consumer Goods) clients is highly desirable.
What you will do
- Assist in the development and execution of comprehensive media plans across TV, print, out-of-home, and other offline channels
- Plan and execute BTL marketing strategies to achieve business objectives and enhance brand visibility through targeted campaigns
- Manage the end-to-end execution of BTL media campaigns, ensuring adherence to timelines and quality standards
- Negotiate with media owners to secure the best rates and placementsMonitor and analyze campaign performance, utilizing data insights to measure effectiveness and refine strategies
- Collaborate with cross-functional teams, including sales, creative, and digital marketing, to ensure alignment and successful execution of media plan.Network alliances & partnerships: Build & nurture partnership with the ecosystem players (Star, Zee, Sony. Viacom 18 , Times, DB , DJ etc) & other publishers , agencies, content creators, , etc, to further drive and build Meesho’s offline marketing efficiency and effectiveness and ensure that we are there when and where it matters the most to our consumers on offline media.
What you'll need
- Excellent analytical and problem-solving abilities
- User First Orientation
- Bachelor's degree in Marketing, Communications, or a related field.2-4 years of experience in media planning and buying, with a focus on TV and offline channels
- Proven experience in BTL, Print activations within the Indian market. This is a must
- Experience working with Tier 1 agencies or FMCG clients is highly preferred.
- Strong negotiation and communication skills
- Proficiency in media planning tools and analytics platforms.
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
Know more about Meesho here : https://www.meesho.io/
What We Do
Meesho is India’s fastest growing internet commerce company. We want to make eCommerce accessible to all. Our vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online. Our mission is to democratise internet commerce by bringing a range of products & new customers online. What started as a reseller-focused platform six years ago has now emerged as a single ecosystem connecting millions of sellers, consumers and entrepreneurs.
