Company Description
The Assistant Brand Manager works closely with the Brand Manager (Creatives, Cons.act, Cartoons, Occasions and Innovation) and manages creative development processes (artworks, key visuals, POS tools) and implementation of all consumer activations (online & offline activations linked with special cans or multipacks), cartoon communications, occasion focused campaigns as well as new product launches. This role works closely with International Brand Team as well as local and global creative agencies and run the day-to-day “brand operations”. Together with the Brand Manager, they are the “guardians of the brand”.
Job Description
Business Planning and Budget Management
-Supports development and implementation of BP, translating brand strategies into brand plans building a holistic and always on brand communication plan
-Ensures proper project and budget tracking and stays within the agreed budget
Brand Management
-Leads and contributes the “brand part” of projects of marketing peers as well as on/off premise and trade marketing
-Works closely with the Brand Manager, local marketing team members and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights
-Instigates and participates in creative sessions to develop tactics and assess best
practice case studies
-Always has the “consumer” and “brand” eye in every single project and ensures that all the communication stays within the brand equity
Advertising and Communication
Supports the Brand Manager in
-Generating consumer insights and translating them in successful brand initiatives
-Managing creative processes from briefing to implementation for campaigns around
cartoons, occasions, consumer activations, and all Red Bull titled & 3rd party events
-Developing 360 consumer activation campaigns using new and innovative tactics
-Creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions, international brand & legal teams and respective local & international agencies.
Innovation & POS Communication
Supports the Brand Manager in
-Successful planning and execution of product & packaging launches together with sales, finance and other marketing functions
-Creation and implementation of 360 launch plans
-Creation & implementation of perfect and ongoing POS plans throughout the year across all sales channels working in collaboration with Field and Trade Marketing teams.
-Collecting all learnings to share locally and with International HQ
Qualifications
Achievement of agreed individual annual objectives
Delivers the brand part of the business plan
Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 months consumption, TOM awareness and brand salience
Successful execution of product and packaging launches
Builds a strong, transparent, trusty partnership and cooperation with management and personnel
Strengthens agency service & client/agency relationships
Additional Information
Turkish native, Fluent in English
Bachelor's Degree
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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