Marketing Responsible

This is a default Job profile summary/description from Mercer and will be updated with the relevant Kardex description at a later stage.
Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing: •Defining targeted customer segments and associated messaging •Developing marketing strategies and plans.

Your tasks

Content Marketing & Campaign Management

• Ensure a solid lead pipeline for sales
• Content marketing with a focus on storytelling (e.g. videos, animations, white papers, social media posts, customer stories)
• Plan and execute webinars (via GoToWebinar) and events
• Plan and execute exhibitions
• Lead qualification and lead management (via HubSpot and Salesforce) in collaboration with sales
• Monitoring and reporting of marketing KPIs using HubSpot, Salesfoce and PowerBi

Marketing Planning

• Develop marketing plan for Turkey, in close coordination with local sales and service teams, as well as in alignment with regional and global marketing plans
• Management of external agencies (e.g. event planers, booth builders, telemarketing)
• Efficient usage of the local marketing budget

Your Profile

• University degree in marketing, business administration, journalism & communication science or equivalent
• Previous professional experience in the broader field of B2B marketing and with the tools HubSpot, Salesforce and Microsoft Office
• Excellent project management skills and cross-cultural communication skills

• Results-oriented, resilient, and organized
• Capable of delivering outcomes in a complex matrix organization
• Turkish and English – at C1 level
• Knowledge of warehouse logistics intralogistics is an advantage

Your profile