APAC Regional Digital Marketing Manager

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

In close collaboration with headquarter teams and local teams to enhance efficiency of digital marketing, presence on digital touchpoints and conversion of e-commerce.

Efficiency of digital marketing

• Media investment: anticipate the media planning of countries and ensure the investment is sufficient, balanced and aligned with global media guidelines.
• Asset development: in collaboration with brand teams and Regional Marketing Manager to ensure the adequacy and relevance of assets developed by brands. Work with the Regional Marketing Manager to develop regional assets if necessary.
• Performance management: monthly review with countries to improve level of media investment, visibility, engagement, and ROI of media investment.
• Engage with key platforms, i.e. Google, Meta, and TikTok to ensure countries optimize the platforms.

Presence on digital touchpoints

• Brand sites: assist countries to enhance the desirability and performance of brand sites and to enhance the visibility of search engines.
• Social platforms: assist countries to enhance the desirability and performance of brand pages. Support the integration of global accounts.
• E-commerce: assist countries to optimize the presence of brand corner, range & product page and to enhance the visibility of site search and ads to improve conversion.

Conversion of e-commerce

• Ensure the traffic gathered from advertising, brand sites, social platforms, and other activations are well directed to the EC destinations.
• Assist key countries to optimize investment & communication to recruit & retain consumer.
• Analyze consumer behavior of key countries to improve conversion & ROI.

Monitoring and sharing

• Organize quarterly and ad hoc REX sharing sessions among APAC countries to facilitate exchange & learning.
• Share regional digital trends and viral assets with brands & CPA to improve the adequacy of upcoming central assets.
• Monthly follow-up performance of group dashboards and enhance visibility & coverage on group dashboards.
• Assist countries to deploy global tools on digital touchpoints.

EXPERIENCE, REQUIRED SKILLS

- At least 6 - 8 years of experience managing digital marketing and/ or EC in skincare and/or haircare

- Good knowledge and experience of the Asia-Pacific cosmetic markets

- Solid knowledge & deep understanding of digital marketing means and e-commerce platforms such as AMAZON, SHOPEE, LAZADA

- Ability to manage cross-functional projects in a multicultural environment

- Proven experience in managing external developments and partnerships with third parties

- Good understanding of marketing concepts and consumer insights of different Asia-Pacific markets

- Full proficiency in English (skills in more than 1 Asian language is considered as a plus)

- Strong marketing background ideally in the field of dermo-cosmetics and/or dermatology

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.