Analyst, Social Media and Digital Content Creation

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Marketing

The Role: Analyst, Social Media and Digital Content Creation

Gemini is looking for a creative and trend savvy storyteller who thrives in the fast paced world of social media. This role is perfect for someone passionate about crafting scroll stopping shortform content while growing Gemini’s presence across video platforms like TikTok, Instagram Reels, and YouTube Shorts etc. As the creative force behind our social channels, you’ll have the freedom to innovate, engage with audiences, and make a lasting impact. If you’re a social media enthusiast ready to take Gemini’s digital presence to the next level, we want to hear from you.

Responsibilities:

• Execute and evolve a multi-channel content strategy that further grows Gemini’s brand affinity, engagement, reach, and audience.
• Handle content creation end to end, from ideation and scripting to shooting UGC style (iPhone) videos and editing.
• Shoot UGC-style (iPhone) images and videos for all channels as needed.
• Actively engage with the audience through comments, messages, and community management.
• Collaborate with our video production team, design and marketing teams on content creation and campaigns to drive engagement.
• Monitor social media performance metrics, identify trends, and adjust strategies to optimize growth and engagement.
• Maintain content calendar daily. 
• Understand the social media universe and stay current with trends to achieve the best performance on social platforms.

Qualifications:

• Proven track record of social media content creation, channel growth, and engagement.
• A track record of creating engaging, trend driven content that drives virality and audience growth.
• Strong skills in content production, storytelling, and creative ideation.
• Working knowledge of social analytics.
• Deep understanding of the social media landscape; both short and long term trends.

It Pays to Work Here

The compensation & benefits package for this role includes:

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $66,000 - $84,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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