Agave Sr. Consumer Planner

Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. 

ROLE PROFILE

CONSUMER PLANNING, MEXICO

SETTING THE CONTEXT

Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world.  Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates. 

Our role as Consumer Planners in Diageo is ‘to lead the total business with insights and data that help the business improve the growth as build value brands.’ Our partners expect to excel at demonstrating our outstanding skill at leading the business to make the right strategic and commercially savvy evidence- based decisions within the ever-changing context of our consumers’ and customers’ lives.

Our function is rooted in a ‘Planning’ philosophy and approach. We have an industry recognized track record of thought leadership, beyond functional research and data expertise, strongly influencing brand building thinking and how we do marketing at Diageo.

To achieve our ambition and realize our potential, this position must be much more than skilled research practitioners, they must be:

• Bold, influential leaders who are passionate about proactively crafting the business and future trends
• Deeply curious about consumers, shoppers, our  brands and markets
• Immersed in culture and devoted about harnessing it
• Innovative and creative but also intellectually rigorous in the analytical thinking -  an expert in both the art and the science of Planning                                                        
• Truly collaborative, a key teammate but an objective voice of reason  
• An industry encouraging leader and agitator

They must be able to:

• Define and articulate opportunities for brand/category/market growth
• Uncover deep insight but also generate the implications that will drive growth
• Effectively influence the business to make the right consumer/ shopper led strategic and commercially savvy decisions
• Fuel the business with consumer/ shopper led provocations and understanding to instigate change
• Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth

Qualifications:

We are looking for a confident personality with good communication skills. A person who takes an open and inclusive approach. You will operate successfully in a fast moving environment, taking a constantly curious attitude.  You will have demonstrated your ability to work within a cross-functional team, as well your passion to encourage and influence others.

Expected skills standards in the consumer planning community: brand builders, culture lovers, future shapers and value creators.

• 8+ years of experience in roles of strategic planning, research, insights, and brand / business strategy, with deep client experience essential, but agency experience also desirable.
• Great communication skills and ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
  Fluent communicator in English and open to collaborate with global teams.
• Strong ability to simplify the complex in order to ensure that our brand building tools and frameworks are fully understood and used.
• Brilliant at spotting external opportunities, simplifying them, experimenting, and working out how to apply them to the organization at scale.
• Skills in data management, from a qualitative to a quantitative approach  + performance results and the capacity to connect data with insights.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2025-02-14