Advertising & Brand Specialist

At Children’s Wisconsin, we believe kids deserve the best.

Children’s Wisconsin is a nationally recognized health system dedicated solely to the health and well-being of children. We provide primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. Our reputation draws patients and families from around the country.

We offer a wide variety of rewarding career opportunities and are seeking individuals dedicated to helping us achieve our vision of the healthiest kids in the country. If you want to work for an organization that makes a difference for children and families, and encourages you to be at your best every day, please apply today.

Please follow this link for a closer look at what it’s like to work at Children’s Wisconsin: https://www.instagram.com/lifeatcw/

Job Title: Advertising & Brand Specialist

Location: Remote but MUST be commuting distance to Milwaukee

What you will do:

The Advertising & Brand Specialist will lead digital and traditional advertising efforts and report on impact for our organization and internal clients. Coordinate brand activations, support service line initiatives, collaborate with internal teams, and work with external agencies, and ensure brand consistency. Ideal candidates excel in relationship-building, deadline management, and multitasking. Additional responsibilities include planning, executing, and measuring advertising campaigns by trafficking ads, collecting data, building reports and strengthening relationships with advertising vendors. Assists with sponsorship management, brand management, and market research.
What you will need:

• Bachelor's degree required. A degree in business, marketing or communications is preferred.

• At least three years of professional work experience in marketing or advertising.

• Experience with digital marketing including digital marketing including SEM, programmatic, and social media advertising.

• Intermediate to advanced Excel skills.

• Ability to interpret ad metrics and use reporting tools to gauge the effectiveness of advertising campaigns.

• Experience writing and editing marketing copy.

• Strong analytical and problem-solving skills.

• Detail oriented and extremely organized. Ability to handle multiple tasks and set priorities working in a fast-paced environment under strict deadlines.

• Agency experience preferred

•  Experience with digital advertising preferred

•  Experience with vendors/media agencies preferred

•  Experience with managing “clients” and multiple workloads preferred

Children's Wisconsin is an equal opportunity / affirmative action employer. We are committed to creating a diverse and inclusive environment for all employees. We treat everyone with dignity, respect, and fairness. We do not discriminate against any person on the basis of race, color, religion, sex, gender, gender identity and/or expression, sexual orientation, national origin, age, disability, veteran status, or any other status or condition protected by the law.

Certifications/Licenses: