Brand Marketing Specialist

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Brand Marketing Specialist who will support and executes comprehensive brand strategies to drive revenue growth through strategic, multi-channel marketing initiatives. As a key contributor, this role aligns marketing efforts with business objectives, ensuring the organization's overall success by enhancing brand visibility, fostering customer engagement, and achieving measurable results.
Location: Hybrid, Woodland Hills CA
What You'll Be Doing:

• Optimize website merchandising and create impactful promotions to drive revenue and product trials.
• Manage product updates on the branded website, including launches, discontinuations, reformulations, redesigns, and stock status.
• Develop and execute integrated marketing campaigns to enhance brand awareness, drive customer acquisition, and build brand loyalty.
• Collaborate with the retention team to implement A/B testing strategies, improving key metrics like conversion rates (CVR) and average order value (AOV).
• Partner with the SEO team to refine blog strategies, improve rankings, and conduct A/B testing for optimized results.
• Work with the retention team to optimize customer onboarding processes, ensuring smooth transitions from acquisition to activation via inserts, autoresponders, and other touchpoints.
• Collaborate with teams across operations, sales, customer service, and product development to ensure cohesive marketing efforts.
• Manage end-to-end execution of marketing projects, including planning, timeline management, and performance evaluation.
• Drive repeat purchases and increase customer lifetime value by partnering with the retention team to foster loyalty and engagement.
• Contribute to brand projects aimed at improving customer retention and subscription performance.
• Conduct research on customer preferences, industry trends, and competitor activities to identify opportunities and threats.
• Maintain brand guidelines and positioning to ensure messaging resonates with target audiences across all platforms.
• Monitor campaign performance using analytical tools and provide actionable insights.
• Refine strategies based on performance data to optimize future outcomes.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• 4 years in brand marketing, digital marketing, product marketing
• Bachelor's Degree in Marketing, Business, or related field
• Strong understanding of marketing principles, consumer behavior, and brand strategy.
• Proficiency in developing and executing integrated marketing campaigns across online channels to enhance brand awareness, drive customer acquisition, and foster loyalty.
• Ability to analyze data and translate insights into actionable strategies.
• Strong knowledge of key marketing metrics such as ROI and LTV (lifetime value).
• Background in e-commerce with skills in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
• Experience in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
• Expertise in enhancing customer onboarding processes through channels such as inserts, email, and SMS to ensure a seamless transition from acquisition to activation.
• Proven ability to manage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.
• Demonstrated success in leading ad-hoc brand initiatives to improve customer retention, lifetime value, and subscription performance.
• Creative thinking paired with strong project management abilities.
• Excellent collaboration skills to work effectively with cross-functional teams in aligning marketing strategies with brand objectives and audience preferences.

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $58,900.00-$78,600.00, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME @GOLDENHIPPO.COM ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will neversend you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.
Click here to learn more about general internet safety and our hiring practices.
Click here to view our Privacy Notice to Job Applicants.