At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
The ADR (Account Development Representative) is responsible for identifying and prospecting potential buyers in key named client accounts. They work closely with account team members to expand the Forrester footprint and identify additional revenue sources. The ADR’s are measured on the number of qualified meetings completed and number of opportunities sourced. There are three levels of ADRs, based on performance, team contribution, and skill development.
Focus: Cross-sell
Job Description:
- Generate new demand in named accounts for the account managers to pursue.
- Execute on persona-based, tactical, and strategic prospecting campaigns.
- Leverage all available channels (phone, email, social) to secure new meetings.
- Identify new buying groups suitable for Forrester Decisions products.
- Pick up and contact account-specific inbound leads.
- Proactively partner with marketing and provide feedback and enhance the revenue engine.
- Proactively partner with your sales colleagues and broader account team to drive growth within your named accounts.
- Stay up to date with the latest developments within your named accounts.
- Assist with sales-led events where appropriate.
- Maintain the CRM system ensuring all activities are logged accurately.
Job Requirements:
Skills
- Strong analytical and problem-solving skills.
- Advanced verbal and written communication skills.
- Strong interpersonal skills.
- Proven collaboration and partnership capabilities.
- Excellent time management skills.
- Meticulous attention to detail.
Behavior
- Self-starter who takes initiative to achieve goals.
- Curious and willing to take ownership of progression.
- Team player who is coachable and eager to learn.
- Disciplined and takes accountability for results.
Knowledge
- Comprehensive grasp of Forrester's value proposition.
- Strong knowledge of the B2B sales landscape.
- Proficiency in prospecting techniques and best practices.
- Familiarity with key technologies and their applications.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Benefits at a Glance
Benefits at a Glance - Cambridge
What We Do
Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients
