Account Based Marketing (ABM) Coordinator

Posted 9 Days Ago
Be an Early Applicant
New York, NY
55K-70K Annually
Entry level
Information Technology
The Role
As an Account Based Marketing Coordinator, you will support the ABM strategy by collaborating with various teams to execute marketing tactics for key accounts, conduct research, analyze campaign performance, and assist in planning initiatives while developing your skills in ABM methodologies.
Summary Generated by Built In

Who we are:

For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.

Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.

We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.

We encourage you to apply if your qualifications and experience are a good fit for any of our openings.

Your role:

As part of the ABM team, your duties will aid the development and implementation of Global Relay’s ABM strategy.

As the ABM coordinator, you will work closely with the ABM team to create and execute marketing tactics for key accounts. As part of the ABM team you will be responsible for a diverse range of account based marketing related functions specific to gathering marketing data around focused accounts via research, co-ordination with other departments and analysis.

Working closely with sales you will provide assistance with the planning and executing of various marketing initiatives utilizing the full range of marketing channels for these targeted accounts.

Your responsibilities:

  • Collaborate with internal teams such as Digital Marketing, Content, Design, Brand, Product Marketing, Sales, Customer success to support the successful roll out of ABM programmes
  • Training and self-learning on Account Based Marketing to develop a clear and comprehensive understanding of how ABM works (1-1, 1-Few and 1-Many ABM)
  • Analyse campaign performance and contribute ideas for optimization
  • Conduct industry and account specific research to build out the foundation for both 1-1 and 1-Few ABM programmes
  • Learning to use new marketing technologies to inform and enhance the ABM approach (WordPress, Demandbase, ZoomInfo, Salesforce – training provided on all platforms)
  • Co-ordinate and arrange meetings and note taking for discovery sessions with Sales team
  • Proofreading and quality checking of ABM content and collateral
  • Formulating and executing the right solutions to achieve set goals;
  • Attending one-to-ones and providing feedback to support your ongoing development;
  • Joining personal development and effectiveness training;
  • Developing influencing & communication skills;
  • Working on specific projects to expand your marketing experience;
  • Creating and delivering presentations based on your analysis to senior managers
  • Various other duties as required.

About you:

To support the wide range of responsibilities for this role, the Marketing Coordinator must possess an equally broad set of skills.

  • Advanced Knowledge of Microsoft package; Excel, Word etc.
  • Ability to communicate complex information in an easy-to-understand format.
  • Excellent written and verbal communication and interpersonal skills.

Experience:

  • Bachelor’s degree in business analytics, marketing, or other quantitative discipline.
  • Fast learner, able to adapt quickly.
  • Collaborative mindset.
  • High attention to detail.
  • Experience with WordPress, Demandbase, ZoomInfo, Data Studio, Salesforce and web analytics tools desirable but not mandator

Compensation:

Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background.

The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage, short-term and long-term disability insurance, and a health spending account. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k) retirement plan with company contribution matching.

For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!

New York - Base Salary Range:

$55,000$70,000 USD

What you can expect:

At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.

Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.

We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.

We understand flexible work arrangements are important, and we encourage that in our work culture. Whether it’s flexibility around work hours, workstyle, or lifestyle, we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.

To learn more about our business, culture, and community involvement, visit www.globalrelay.com.

Top Skills

Data Studio
Demandbase
Excel
Microsoft Word
Salesforce
Wordpress
Zoominfo
The Company
HQ: Vancouver, BC
964 Employees
On-site Workplace
Year Founded: 1999

What We Do

Global Relay is a leading provider of compliant electronic communications archiving, messaging, supervision, information governance, and eDiscovery.

Our 20,000+ customers in 90 countries include highly regulated organizations and other corporate firms, including financial services, insurance, technology, energy (oil and gas), legal, government and healthcare.

Global Relay preserves more than 60 data types within a unified, highly-secure cloud repository. Data types include: email, collaboration platforms (e.g. Microsoft Teams, Slack, Zoom), Instant Messaging, Bloomberg®, Refinitiv, social media, text messaging, voice, and trade data.

Global Relay Archive captures and preserves 60+ data types in one highly-secure and scalable repository.

Global Relay Message enables organizations to collaborate both internally and externally, confident that compliance, privacy, and security requirements are being met

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