2025 Summer Lexus Marketing Intern

Posted 22 Days Ago
Be an Early Applicant
Plano, TX
Internship
Automotive
The Role
Support Lexus' Marketing teams by analyzing consumer behavior, developing marketing strategies, and coordinating with cross-functional groups to enhance brand engagement.
Summary Generated by Built In

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us.

About the program:

The Lexus Marketing Internship is a 12-week summer program for college Juniors or Seniors with a graduation date of December 2025 or later.

This Internship will be an integral part of Lexus’ Marketing teams success through forward-thinking to anticipate future trends based on demographics and consumer behavior habits in an attempt to find areas of opportunity for the company to act and strengthen our connection with the consumer. Your role as an Intern will support our vision to create a strong bond between the brand and the consumer.   

What you’ll gain:

Lexus’ Marketing Department is looking for a passionate and highly-motivated Intern. The skills you acquire will be invaluable for your career.

Through your experience at Lexus, you will:

  • Gain new experience related to your major
  • Practice what you learn in class through hands-on applications
  • Get a better grasp of your goals and interests
  • Network with professionals in your field of interest
  • Develop a confident, professional image

What you’ll be doing:

  • Support and communicate vision, marketing strategies and campaigns to grow consumer audiences
  • Develop positioning recommendations and strategic plans for consumer engagement
  • Review proposals and recommendations from stakeholders for strategic accuracy
  • Coordinate with cross-functional teams including Media, Engagement, Corporate Communications, Social Innovation, Consumer Insights and Business Partnering Groups to ensure integrated solutions and alignment
  • Leverage customer segment expertise to ensure brand messages resonate with target populations
  • Maintain cutting-edge cultural knowledge and able to identify trends and insights within pop culture, verge culture, digital and media landscape
  • Analyze multicultural metrics, understand the story behind the metrics and translate the data into a compelling story for the department, business partners and stakeholders

Qualification Section

Internship Eligibility:

  • Currently enrolled in a full-time, accredited Bachelor’s degree program studying Marketing, Brand Planning, Advertising, Digital Marketing, Communications, Business Administration or related disciplines
  • Juniors and above with a graduation date of December 2025 or later
  • Available to work full-time during the Summer 2025 term
  • GPA of 2.7 or higher
  • Must be at least 18 years of age
  • Lawful unlimited authorization to work in the U.S. without sponsorship

What you bring:

  • Proficiency with Microsoft Office; Excel, Word, PowerPoint, Outlook
  • Committed to providing high quality service; quick learner with superb decision-making abilities
  • Excellent analytical skills with the ability to analyze situations accurately and effectively
  • Demonstrate initiative, creativity and efficiency in their work
  • Exceptional communication skills; able to build and maintain positive working relationships
  • Ability to prioritize, and organize work / projects effectively
  • Strong organizational skills and attention to detail

Belonging at Toyota

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to [email protected].

Top Skills

Excel
MS Office
Outlook
PowerPoint
Word
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The Company
HQ: Plano, TX
15,205 Employees
On-site Workplace
Year Founded: 1957

What We Do

At Toyota, we work hard to create some of the highest quality vehicles on the road. But there is more to our story. We’re also finding innovative ways to advance society with cutting edge technology, and our commitment to creating a positive impact on people, local communities, and the environment.

We believe that when good ideas are shared, great things can happen. So every day we work to apply our know-how in ways that benefit others. And by sharing our principles and practices with our community, we drive towards a better world. To learn more about our job opportunities, join our talent network: http://adtrk.tw/FjHY

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