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Optimal (formerly Effective Spend)
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Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Public Affairs Sales Director is responsible for driving revenue through new public affairs relationships and expanding existing client ties. This role involves soliciting RFPs, developing media budgets and plans, and executing outreach strategies while collaborating with the Business Development team to meet sales quotas.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
As a Paid Media Strategist at Optimal, you will develop digital marketing strategies and manage multi-channel advertising campaigns. Responsibilities include campaign creation, optimization, client relationship management, reporting, and budget management. You will be the point of contact for clients, focusing on meeting their advertising goals through data-driven strategies.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
As a Paid Media Specialist, you will execute paid media campaigns, analyze performance metrics, and manage advertising budgets. The role requires creativity and analytical skills to develop campaigns that meet client goals while learning from an experienced team in a digital marketing agency.
