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Optimal (formerly Effective Spend)
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The Sales Director, Health will drive revenue by expanding existing and forming new client relationships, oversee proposal writing, track meeting details, collaborate with campaign management, handle monthly billing, and represent Optimal at industry events. Additional duties include maintaining confidentiality and professionalism and traveling for client meetings as needed.
The Digital Public Relations Strategist will develop and execute PR and link building strategies to secure quality press coverage and backlinks for clients. This includes researching digital publications, establishing media relationships, writing various content types, coordinating client communications, and assisting with monthly SEO reporting.
The Paid Media Strategist at Optimal is responsible for developing and executing digital marketing strategies, managing multi-channel advertising campaigns, optimizing performance, and maintaining strong client relationships. The role includes creating campaigns from scratch, analyzing data to enhance effectiveness, and preparing detailed reports for clients.
