The ISA Group

We recognize that the insights industry must constantly reinvent itself to accommodate disruption and meet the needs of developing industries. We adapt to evolving market conditions by offering our clients a diverse array of research services and in-house capabilities and by investing in deep knowledge of key industries.

Over the years we’ve expanded our offerings through the acquisition of our qualitative division Q-insights, the creation of our online sample division SoapBoxSample and most recently with the addition of our insight community platform icanmakeitbetter

Our singular mission is to deliver high-quality research and data according to the ethical and methodological standards of the many research organizations we belong to. It’s our guiding principle as we drive our business forward and meet new challenges. We offer creative approaches to accessing and connecting with humans through our in-house research solutions.

We collaborate with companies from seed-to-sale, including start-ups and established industry leaders, powering brands with data-fueled insights to thrive in a fast-paced, uncertain and unregulated market. Our unique perspective and position in the cannabis industry is built on years of combined experience in consumer market research, emerging and niche markets and the cannabis industry as a whole. As a result, our clients benefit from our best-in-class cannabis research division.

Our qualitative division provides a unique combination of solutions to our clients and partners. We’ve served hundreds of brands across key industries, and specialize in automotive, multicultural recruiting, and field management. By leveraging our close integration with other divisions at ISA, we consistently exceed our clients’ expectations and shine in areas where others struggle.

Our diverse portfolio of in-house products, services and platforms spans a universe of methodologies and approaches. That complexity is synthesized into a simple experience. Clients prompt a question. We provide a data-validated answer.

While we are proud of our long history, research requires innovation and adaptation. New mediums call for new methodologies. New consumer habits require updated technologies for both measurement and engagement. Leveraging these forward-thinking approaches helps us find success exploring nascent industries and giving our clients a competitive edge.