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The Sr. Lifecycle Marketing Manager will enhance glasses sales through customer segmentation, cross-sell campaigns, lead conversion, customer retention efforts, and ongoing testing and optimization. The role involves hands-on execution and collaboration with multiple teams to improve customer experiences and drive measurable business impact.

The Sr. Marketing Manager will optimize web and app merchandising techniques, leveraging data and analytics to enhance e-commerce metrics like conversion and average order value. Responsibilities include managing product presentation, conducting A/B testing, and collaborating with marketing on promotions and personalization strategies to improve overall customer experience and drive sales.