Marketing Automation Manager

Description

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos.

We revolutionized the industry with a radical new music licensing model that has since become the global standard.

Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more.

Our products:

Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, plugins, AI tools and more. 

Motion Array: the ultimate creator hub with top-tier templates, plugins, music, SFX, footage, AI voiceover, motion graphics, and more.

We’re looking for a hands-on Marketing Automation Manager to lead end-to-end campaign execution and optimization across the customer journey. You’ll play a key role in driving business impact through data-driven marketing, automation tools, and cross-team collaboration.

What You’ll Do:

Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments.

Performance Optimization: Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization.

Cross-Team Collaboration: Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals.

A/B Testing & Experimentation: Run ongoing A/B tests to optimize performance across emails and in-product touchpoints.

Data & Segmentation: Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging.

In-Product & Landing Page: Support in-app campaigns and landing page activities to drive feature adoption and improve performance.

Tool & Feature Adoption: Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.

Requirements

• 2+ years of experience in marketing automation, CRM, lifecycle, or retention marketing from a SAAS company - mandatory 
• Proven experience working with marketing automation platform, Braze or similar tools (e.g., Klaviyo, Salesforce)
• Strong understanding of customer journeys, funnel optimization, and segmentation strategies
• Data-savvy with a solid grasp of email performance metrics and campaign analytics
• Experience building flows and managing campaign logic is essential
• A great communicator who thrives in a collaborative environment and knows how to get things done
• Passionate about growth, optimization, and delivering real impact through smart automation
• A very high level of proficiency in English, both written and spoken, is required
• Familiarity with HTML is an advantage.