Brand Studio Articles

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Mia Goulart Mia Goulart
Updated on March 05, 2024

Meet the Moment: Evolving Your B2B Buyer Personas

As a business changes, its marketing strategies must evolve, too. Learn how two marketing leaders refine their buyer personas — and when it’s time to do so.

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Lucas Dean Lucas Dean
Updated on March 05, 2024

Transforming Skeptics into Partners: The Power of Persistence and Empathy in Sales

Dive into the frontline experiences of sales experts who convert complicated client expectations into opportunities for lasting partnerships.

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Taylor Rose Taylor Rose
Updated on February 29, 2024

How Motive’s Sales Team Has Evolved for Growth

An inside look at Motive’s sales team culture, and how it enables team members to help clients find the tech they need.

Motive
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Mia Goulart Mia Goulart
Updated on February 29, 2024

AI in Data Science: How Large Language Models Help Companies Grow

AI continues to be at the center of the tech conversation — especially for these six companies.

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Taylor Rose Taylor Rose
Updated on February 28, 2024

How Ingage’s People-Focused Culture Prevents Team Burnout and Creates ‘Tangible Business Outcomes’

Ingage is building a company culture that stays ahead of team burnout by listening to its employees, communicating openly and sharing time together as a team.

Ingage
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Olivia McClure Olivia McClure
Updated on February 27, 2024

A Dropbox Product Leader Describes the Mechanics — And Impact — of Working on Her Team

Interim Head of Core Product Lyndsey Bauers shares what it’s like to be a product manager at the company and her team’s biggest priorities for 2024.

Dropbox
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Taylor Rose Taylor Rose
Updated on February 27, 2024

‘Joining Tapcart Has Truly Leveled Up My Career’

The e-commerce company’s professional development centers around interdepartmental collaboration and learning to help employees “tackle complex challenges with creativity and determination.”

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Olivia McClure Olivia McClure
Updated on February 26, 2024

How This TrueML Leader Relies on Ownership and Impact to Foster a Mission-Driven Team Culture

Director of Compliance and Audit Tara Hey ensures every member of the team feels like they have ‘a stake in the game’ of TrueML’s mission: restoring hope and financial stability for those who lost them.

TrueML
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Brigid Hogan Brigid Hogan
Updated on February 26, 2024

Golden Hippo is Empowering Careers and Celebrating Passion

Learn how this growing company nurtures autonomy, creativity and teamwork to support a thriving work environment.

Golden Hippo
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Brigid Hogan Brigid Hogan
Updated on February 22, 2024

Powering the Future and Serving Customers to Build a Sustainable World at Caterpillar

Cat Digital leverages advanced analytics to create a proactive approach to equipment condition monitoring.

Caterpillar
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