The role involves leading the development and execution of product marketing strategies for customer acquisition and retention. Responsibilities include product positioning, go-to-market strategy, performance analysis, and team development, while collaborating with cross-functional teams to drive growth and customer engagement.

The Senior Director of Product Marketing will lead the development and execution of product marketing strategies, focusing on driving consumer product adoption, enhancing customer engagement, and achieving revenue growth. This role involves managing a team, analyzing market trends, overseeing product launches, and fostering collaboration across various departments.