The Lead Product Marketing Manager for Member Experience will shape and communicate core messaging for Spring Health’s member experience, translating product innovations into narratives for stakeholders. Responsibilities include leading messaging and positioning, cross-functional collaboration, market strategy research, and go-to-market orchestration.

Responsible for managing and optimizing email marketing strategies, developing lifecycle campaigns to drive customer engagement, and analyzing performance metrics. This role involves writing copy, conducting A/B tests, and utilizing segmentation techniques to personalize communications, focusing on enhancing member satisfaction and health outcomes.