The Senior Marketing Analyst will analyze marketing data to identify trends and enhance strategies, develop dashboards to track KPIs, and collaborate on customer segmentation. This role requires strong analytics skills and the ability to present actionable insights to stakeholders.

The Senior Analyst is responsible for supporting project teams through requirements analysis, process mapping, and documentation. The role involves data analysis, coordinating meetings, and preparing project deliverables while ensuring high-quality client service delivery and contributing to business development activities.