Winback Marketing Manager

Posted 3 Days Ago
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Englewood, CO
96K-138K Annually
Senior level
Aerospace • Cloud • Digital Media • Information Technology • Mobile • News + Entertainment • Retail
From TV to 5G, we’re reimagining the future of connectivity. Ready to join the connectivity revolution?
The Role
The Winback Marketing Manager will develop and execute winback strategies for customer growth, focusing on automated communications across media channels like email and SMS. This role involves collaborating with product and analytics teams, managing vendor relationships, and optimizing campaigns through data-driven strategies and A/B testing.
Summary Generated by Built In

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
We're seeking a highly motivated strategic thinker who can proactively develop and execute winback strategies, driving customer growth. The Winback Marketing Manager will be an integral part of the Sling Marketing team, focusing on developing and executing strategic and automated communications across multiple media channels, including email, push notifications, in-app messaging, and SMS. This role requires a blend of technical expertise, strategic thinking, and collaborative skills, working cross-functionally with product, data warehouse, and analytics teams. In this role, you will also manage third-party vendor relationships and budgets for prospecting email campaigns and SMS capture.
Key Responsibilities:

  • Develop and implement strategy for automated and strategic communications across media channels, including email, push notifications, in-app messaging, and SMS
  • Collaborate with product, data warehouse, and analytics teams to prioritize and execute new capabilities aimed at increasing restart conversions
  • Manage relationships with third-party vendors and oversee budgets for prospecting email campaigns and SMS capture
  • Utilize Adobe, Tableau, and RedPoint tools to drive data-driven performance marketing strategies
  • Conduct A/B testing and incremental measurement to optimize communication effectiveness
  • Apply expertise in owned media and FAST experience to enhance campaign performance
  • Create and present data-driven performance reports to upper management


Skills, Experience and Requirements
Education and Experience:

  • 8+ years of experience in a relevant marketing role
  • Bachelor's degree in marketing, communications, or a related field


Skills and Qualificaitons:

  • Proven experience in developing and executing strategic marketing communications, including email and SMS campaigns
  • Proficiency in Adobe, Tableau, and RedPoint
  • Demonstrated ability to implement data-driven performance marketing strategies to drive incremental growth
  • Experience with A/B testing and working with owned media
  • Strong skills in upward management and data storytelling
  • Excellent organizational and planning skills with a strong work ethic and motivation
  • Ability to work collaboratively as a team player and player-coach


Visa sponsorship not available for this role
Salary Ranges
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Top Skills

Adobe
Redpoint
Tableau

What the Team is Saying

Lynea
James
Ashante
Ali
Whitney
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Mac
The Company
HQ: Englewood, CO
14,500 Employees
On-site Workplace
Year Founded: 1980

What We Do

For over 40 years, we’ve been challenging the status quo and evolving our company to anticipate opportunities for business growth, industry innovation and greater customer choice.

Recently, DISH and EchoStar successfully completed their merger, joining forces to deliver on our Vision: To Change the Way the World Communicates. Originally established as one company, in 2008, the two companies were spun off as separate entities and forged ahead so each could focus on and expand their unique capabilities. In that time as separate entities, our teams achieved remarkable milestones—launching satellites into space, connecting millions to their favorite entertainment and reimagining wireless communication.

As we merge our teams, we are strategically positioned for success, poised to emerge as a global leader in terrestrial and space connectivity. We are cleared for takeoff. Join us in a Connectivity Revolution.

Why Work With Us

At DISH, we work to create opportunity and cultivate an environment where people thrive. Between our brands, our partners, our teams and our customers, the opportunities are endless. Get started on your next career adventure with DISH!

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About our Teams

EchoStar Offices

OnSite Workspace

All team members are in person at one of our DISH locations across the globe. DISH proudly calls Colorado home with several corporate offices in the Denver-Metro area and 4,000+ team members in the Denver-Metro area.

Typical time on-site: None
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HQCorporate Headquarters - Meridian
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DISH Network Technologies
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Downtown Denver Office - DGC
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EchoStar & Hughes
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Hyderabad Office
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Wireless Headquarters - Riverfront
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