Website Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
 

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: On-Site

LOCATION DETAILS: 4 days on-site M-Th, remote on Friday. 711 N Front St Suite 100 Memphis, TN

WORK HOURS: 8-5 Monday-Friday

TRAVEL REQUIREMENT: Travel is minimal, any travel would be primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT 

We are seeking a dynamic Website Manager with a strong blend of web development and digital marketing expertise. The ideal candidate will have a proven track record in website maintenance, SEO, UI/UX, and data-driven decision-making. They will be a key player in optimizing Varsity Spirit’s digital presence, ensuring a seamless user experience, and driving impactful business results.

WHAT YOU WILL DO 

• Collaborate Across Teams: Partner with Varsity Spirit's B2B Business Units (Fashion, Competitions, Camps, Special Events) and Creative teams to enhance website experiences across all brands. Focus on optimizing user experience and improving conversion rates.
• Website Ownership: Manage the end-to-end process of content publishing and maintenance on our WordPress CMS, ensuring consistent, high-quality delivery that aligns with brand standards.
• Project Management: Lead website projects end-to-end, prioritizing tasks and communicating progress, milestones, and deliverables to key stakeholders.
• Creative Collaboration: Work closely with internal Creative and Digital Innovation teams, as well as external web development agencies, to transform conceptual designs into high-performing web pages using pre-existing templates and components. Adhere to SEO, UX, and brand guidelines throughout the process.
• Content Optimization: Continuously improve website content to enhance visibility, engagement, and performance. Align web strategies with cross-channel marketing efforts, such as email campaigns and webinars, to create a cohesive user experience.
• Data-Driven Improvements: Utilize A/B testing and personalization techniques to optimize user paths, reduce friction, and enhance conversions.
• SEO Strategy: Develop and execute comprehensive SEO strategies to improve organic rankings, increase traffic, and elevate online visibility.
• Website Audits: Regularly audit the website to ensure content accuracy, optimize load speeds, and address any technical issues such as broken links or images.
• Stakeholder Support: Manage requests from internal and external stakeholders for new pages, content updates, and feature enhancements. Balance user needs with organizational goals and technical feasibility.
• Reporting: Collaborate with the Data Team to provide regular reporting on website performance, ensuring all metrics are tracked, analyzed, and leveraged for continuous improvement.
• Security: Implement and uphold website security and cybersecurity best practices to ensure a safe, reliable online experience.

QUALIFICATIONS 

KNOWLEDGE/ SKILLS/ ABILITIES 

• Expertise in WordPress and marketing analytics tools like Google Analytics and SEMRush.
• Strong understanding of user behavior, UX best practices, and SEO optimization.
• Proficiency in HTML, CSS, PHP, and JavaScript is a plus.
• Analytical thinker who can turn data insights into actionable strategies.
• Creative mindset with the ability to propose innovative solutions for website optimization.
• Strong design sense with experience in Figma and Adobe Creative Suite.
• Excellent project management skills, with a proven ability to juggle multiple projects and deadlines.
• Understanding of website security best practices and experience implementing them.
• Effective collaborator with strong organizational and cross-functional communication skills.
• Self-starter with an entrepreneurial spirit and the ability to work independently with minimal guidance.

EDUCATION/EXPERIENCE 

• 5+ years of website management experience.
• Experience managing external web development teams is a plus.
• Experience in platform migration is a plus.

PHYSICAL REQUIREMENTS 

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.  

#LI-MC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.