About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
We’re a fast-growing startup, and our Growth Marketing team plays a crucial role in amplifying Plum’s impact. If you’re a self-starter with a growth mindset who thrives on solving challenges with design, automation, and AI, we want you on board!
As Lead - Web Experiences, you will be responsible for driving high-impact website experiences that accelerate Plum’s growth. You’ll design, optimize, and automate key aspects of our web presence to improve inbound lead generation. Your core responsibilities include:
Key Responsibility:
- Web Design & Development
- Website Performance & Conversion Optimization
- Automation & Growth Experiments
- Build beautiful, high-converting web experiences using Webflow
- Utilize HTML, CSS, and JavaScript for custom interactions and functionality
- Ensure a seamless and responsive website experience across all devices
- Collaborate with design and content teams to bring campaigns to life
- Continuously analyze, test, and optimize the website for better conversions
- Use GA4, Hotjar, and A/B testing tools to identify friction points
- Improve website speed, SEO, and accessibility for a better user experience
- Implement tracking and analytics to measure effectiveness
- Leverage low-code/no-code tools (Zapier, Bubble, Airtable, HubSpot) to build automations that scale marketing efforts
- Run programmatic growth experiments to test lead magnets and improve inbound pipeline
- Utilize AI tools and automation agents to drive efficiency and personalization
What We’re Looking For
- 2-5 years of experience in Webflow development, website optimization, and growth marketing
- Strong knowledge of HTML, CSS, and JavaScript
- Familiarity with GA4, Hotjar, Zapier, HubSpot, Airtable, and other automation tools (or a strong willingness to learn)
- Ability to build and execute rapid experiments to drive conversions
- A data-driven problem solver with an eye for aesthetics and performance
- Self-starter with a growth mindset who thrives in a fast-paced, startup environment
- Passion for AI, automation, and leveraging technology for marketing impact
Top Skills
What We Do
Plum is a talent assessment platform that strips away bias and reveals human potential to revolutionize how global enterprises hire, grow, and retain talent. With unmatched scalability, Plum powers more objective and equitable talent decisions across the employee lifecycle using the predictive power of psychometric data.
With Plum, you can:
• Quantify job fit to match the right people to the right roles
• Spot potential to objectively identify and start developing future leaders sooner
• Grow your people by empowering them with personalized career insights
• Work better together by equipping leaders with insights to build high-performing teams
Plum data is 4X more predictive of future job success than what you’ll find on a resume, so you can finally look beyond credentials, degrees, and past job titles to discover what candidates and employees are truly capable of achieving if given the opportunity. That means you can build a more diverse talent pipeline by surfacing people for opportunities based on raw talent and potential, regardless of race, gender, or background.
