VP of Sales

About SafelyYou
SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities.Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals.
SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation.
Your Role at SafelyYou
The VP of Sales will lead SafelyYou’s Net New Sales organization, with dual responsibilities:
 

1. Maintain and enhance the performance of our high-performing enterprise sales team.
2. Grow and develop new areas of the business, including building a regionalized field sales team, launching a Sales Development Representative (SDR) team, and expanding into the down-market segment targeting senior living operators with six or fewer communities.

This leader will also be responsible for hiring a player-coach to lead the regional sales and SDR teams, ensuring both strategic oversight and hands-on execution. This role requires an individual with a proven track record in process creation, operational rigor, team development, and scaling revenue organizations in high-growth environments. You’ll report directly to the EVP of Sales (Mike McMillen) and play a key role in SafelyYou’s next phase of growth.
Key Responsibilities:

• Ensure continued success of the enterprise sales team through strong leadership, strategic guidance, and operational support.
• Identify opportunities to enhance sales efficiency, improve forecasting accuracy, and strengthen account strategies.
• Provide mentorship and professional development for enterprise sales leaders and account executives to maintain top-tier performance.
• Build a regionalized field sales team to improve local market engagement and penetration.
• Recruit and hire a player-coach to lead the regional sales team, balancing leadership responsibilities with hands-on sales execution.
• Develop territory plans, sales playbooks, and performance metrics for effective field sales execution.
• Onboard and coach high-performing regional sales representatives in partnership with the player-coach.
• Launch and manage a new SDR team to drive pipeline generation across enterprise, mid-market, and down-market segments.
• Define lead generation processes, KPIs, and career progression paths for SDRs.
• Collaborate closely with Marketing to optimize lead generation, MQL-to-SQL conversion, and campaign effectiveness.
• Develop and execute a go-to-market strategy targeting operators with six or fewer communities.
• Tailor value propositions, pricing models, and sales strategies to meet the unique needs of smaller operators.
• Build a dedicated team to support down-market growth initiatives.
• Architect scalable, repeatable sales processes to improve productivity, efficiency, and consistency across all sales functions.
• Leverage data and analytics to optimize performance, enhance pipeline management, and improve forecasting accuracy.
• Partner with Marketing, Customer Success, Sales Operations, and Product to ensure strategic alignment and revenue growth.
   

The Ideal Candidate

• 10+ years of progressive sales leadership experience in B2B SaaS or technology-driven environments.
• Proven success in building and scaling both field sales and SDR teams from scratch.
• Strong expertise in process creation, operational rigor, and driving consistency across sales organizations.
• Experience with enterprise sales and down-market expansion strategies.
• Proficiency with CRM systems (Salesforce.com) and sales enablement tools.
• Data-driven mindset with strong analytical and strategic thinking capabilities.
• Excellent leadership, coaching, and stakeholder management skills.
• Exceptional skills in process creation, sales operations, and team development.
• A strategic, growth-oriented mindset with the ability to execute tactically.
• High emotional intelligence and the ability to inspire, influence, and engage at all organizational levels.
• A passion for continuous improvement and a track record of scaling sales organizations in high-growth environments.

Why Join Us? You Can Make a Difference!
SafelyYou offers a competitive compensation package, including but not limited to:

• A mission-driven company culture
• Fully remote 
• Stock Options
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, Vision and Life Insurance
• 401K Program
• Company laptop
• Monthly Education, Well-being & WFH stipends
• Unlimited PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave

At SafelyYou, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, competitive, and resilient company. We are committed to creating a diverse and inclusive workforce that celebrates diversity. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.

We value all the perspectives our team members bring to the table, and that is why we don’t look for culture fit, but culture add. We want to hear from YOU! We encourage you to apply even if you do not fit 100% of the technical requirements.