VP, Product Marketing

Location: Headquarters (Sunnyvale) Onwards Together!

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.   

Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets.  

Our Team's Vision: 

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.  

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact: 

• Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies. 

• Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators. 

• Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints. 

• Champion the voice of the customer to ensure products and marketing resonate with target audiences. 

• Lead the development of go-to-market plans for new product launches and feature enhancements. 

• Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams. 

• Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition. 

• Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions. 

• Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation.   

• Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth. 

• Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams.  

• Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns. 

Your toolkit: 

• Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role.  Must have a Cloud-focused cybersecurity background. 

• Proven success in leading cross-functional teams to launch and grow products in a competitive market. 

• Strong background in B2B/B2C marketing, preferably within [industry or vertical]. 

• Experience with SaaS, technology, or other fast-moving industries is highly preferred. 

• Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging. 

• Strong leadership and team management skills with a track record of building and mentoring high-performing teams. 

• Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams. 

• Data-driven mindset with experience using analytics and market research to drive decision-making. 

• Ability to work in a fast-paced, dynamic environment while managing multiple priorities. 
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus. 

Compensation:

$271,000 USD - $325,000 USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws. 

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-CS1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.