VP of Product Marketing

Company : ABC Fitness Solutions

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

INTRODUCTION:

The VP Product Marketing is a strategic role that leads the product marketing, channel, and partner marketing, and responsible for the overall communication strategy in a matrix company organization. This position is instrumental in defining the Go-to-market of our platforms through compelling product launches and sales channel enablement. The leader has experience crafting end-to-end product launches while optimizing available inbound, outbound, and indirect programs. This candidate will manage a team of high-performing product marketers, sales enablement managers, work collaboratively with demand generation, brand, and revenue operations to help plan, coordinate, and execute the strategy that educate our buyers, attract the right audience, and generate interest. The position reports directly to Chief Marketing Officer.

WHAT YOU'LL DO:

• Establish GTM approach in concert with product, finance, sales, and corporate marketing for new product introductions, feature releases, education and adoption; create compelling launch based on competitive positioning

• Translate growth goals into marketing strategies, identifying the right personas, messaging, assets, and tactics

• Function as product, market, and demand gen programs knowledge leader for the platform team.

• Work with demand generation and marketing analytics to optimize our marketing funnel for both self-serve (PLG) and high-touch sales motions

• Work on buyer personas, customer segmentation, and campaign messaging

• Collaborate with corporate brand and growth to put together quarterly GTM plans and enabling outbound sales teams to achieve growth targets

• Be a close partner to Demand Gen / Growth to collaborate on new and existing campaigns and content and ensure clear communication

• Manage a small team of Product Marketing Manager, ensuring alignment of roles and responsibilities, fostering collaboration, and contributing to their career growth

• Lead the team of platform solution marketers to develop:

  • Market intelligence and client intimacy to anticipate trends and deliver engaging content through earned, owned and paid channels

  • Competitive intelligence and impactful insights for strategies to drive displacement

  • product launch plan with the right buyer persona and buying process to maximize client retention and new logo acquisition

  • Sales enablement plan to ensure success of the client facing teams.

• Work with CMO and executive leadership to provide critical thought leadership presentations to internal and external stakeholders

• Develop, hire, and retain emerging leaders within the organization

WHAT YOU’LL NEED:

• 15+ years of relevant SaaS or software marketing experience with increasing responsibility, with at least 7-10 years in a management role (member management software, fitness technology or financial technology experience preferred)

• Experience with product-led growth (PLG) and traditional sales-led motions

• A keen eye for detail, a passion for dissecting campaign performance data, and a thirst for knowledge

• Communication skills - Impeccable presentation, copy writing, copy editing, speech writing abilities

• Listening skills – Ability to understand not only what people say but what they might be hesitant to say or what they may otherwise be unable to effectively communicate

• Interpersonal skills – Exceptional relationship building skills. Ability to help negotiate priorities and align on common objectives swiftly

• Proficiency with Pragmatic Marketing or other similar framework ideal.

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset

• Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!

• Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement

• Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.

• Medical/Dental/Vision coverage

• EAP – we get you help when you need it. Period.

• Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16

• And more! – so many benefits we couldn’t even fit them all here!

Please note that the salary information shown below is a general guideline only and based on employees in the United States and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for U.S. based candidates for this position is 150,000 - 220,00 USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses.

We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets! 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 
ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC: 

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym. 

Founded in 1981, ABC helps over 31,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com). 

#LI-REMOTE

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!