VP Paid Media, SRW

What We Do 

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. 

Who We Are 

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion. 

Overview of the Role 

The SRW | C.A. VP Paid Media is a master at the art and science of creating media plans in the better-for-you CPG world. They understand the ins and outs of strategy and buying for digital, social, e-commerce and retailer media. They have a track record of implementing media strategies that lead to successful integrated campaigns and know how to prove out that success with clients. And, they are ready to apply this experience to building a paid media discipline at SRW | C.A. 
 
The VP Paid Media speaks data, creative and client. They specialize in translating insights into big picture thinking. They spot trends quickly and help our media and creative teams capitalize on them. They thrive on client interaction and simplifying even the most complex media metrics into digestible data points. Most of all, they have an entrepreneurial spirit and can-do attitude that inspires a nimble team of media planners and buyers they cultivate to build, sell, implement, optimize and report on media plans for our clients.  

• Fully remote OR hybrid 2-3 days in office if local to Chicago, IL (within a 1 hour commute)
• Salary: $165,000 - $200,000 based on experience, qualifications, and skills
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!  

What You’ll Do at C.A. Fortune 

• Lead the charge for building a paid media practice within SRW | C.A. and be seen as the paid media subject matter expert for our internal team and clients 
• Define current team structure, refine our tech stack, negotiate with media vendors and refine our pricing model 
• Participate in RFPs and pitches to win new business for the agency 
• Lead high level, priority client accounts and presentations to showcase the value our media team brings to client success 
• Navigate challenges or pivots related to campaign spends; lead campaigns independently as needed 
• Manage and empower a team of media planners and buyers to build integrated campaigns across multiple client accounts at once 
• Craft the media story for key clients or new business opportunities; own the development of presentations and reports  
• Provide thought leadership, strategic development, and deployment of media plans including audience development and understanding nuances across platforms 
• Hone and develop skillsets amongst the team to manage strategy, delivery and optimization of paid campaigns across Facebook, Instagram, TikTok, Google Ads, e-commerce, retailer media and more 
• Perform paid media channel audits, recommendations, and stay up to date on best practices 
• Ensure our strategic, integrated campaigns reflect client goals and meet outlined KPIs 
• Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms  
• Prove out success for our clients through optimizations and effective reporting; lead your team to do the same 
• Analyze KPI’s and provide recommendations for account improvement, across channels 
• Keep up to date reporting dashboards and input key insights regularly  
• Lead client reporting calls and internal staff meetings  
• Communicate campaign performance, insights, and recommendations to client services, strategy, creative, and clients  
• Evaluate media dashboards, reporting tools and agency processes to make recommendations for improvements 

What You Should Bring to the Table 

• A degree in media, marketing, communications, or related field; or equivalency in experience 
• 10+ years paid media strategy, planning and buying experience in the digital, social and e-commerce space; experience working with CPG brands is mandatory 
• Working knowledge of retailer media is highly desired 
• Must be a blackbelt in all things Google (Additional certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus) 
• Track record of success managing and building teams of media planners and buyers 

You Will Stand Out If You Have 

• Analytical nature, strong problem-solving skills, and experience selling in work and navigating client relationships at an executive level   
• Ability to lead campaigns independently when needed (get into the nitty gritty details) and guide a team to manage many campaigns successfully with your oversight 
• Collaborative approach to working with cross-functional teams – client services, strategy, shopper marketing, public relations, influencer marketing and creative 

Perks 

• 16 days of PTO 
• 11 paid company holidays per year 
• 2 paid volunteer days per year 
• 3 months fully paid parental leave (regardless of gender) 
• Medical, dental, and vision 
• Paid company life insurance 
• 401k with company match 
• Summer hours (half day Fridays from Memorial Day thru Labor Day) 
• Work from home flexibility 

Come As You Are 

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.