VP of Marketing

Location: Canada (Remote)

About Us

Urbint uses AI and the latest industry science to identify threats to workers and infrastructure to stop safety incidents before they happen. We are a tight-knit team working together to build powerful technology that prevents serious injuries and infrastructure damages. Many of the largest energy and infrastructure companies in North America trust Urbint to protect workers, assets, communities, and the environment.

Job Summary

As the Vice President of Marketing, you will own and drive the development of comprehensive marketing strategies that support the company’s long-term vision and revenue objectives. In this leadership role, you will build and oversee a full spectrum of marketing functions—including event marketing, product marketing, and content—to elevate our brand and expand market share. Your extensive experience in industrial software, construction software, utilities, or a closely related sector will be critical in effectively positioning our solutions and fueling market adoption.

What You’ll Do

• Strategic Marketing Leadership
• Develop and own the overall marketing strategy, ensuring alignment with the organization’s business objectives and sales targets.
• Research and analyze market trends, competitor activities, and customer insights to refine positioning and messaging.
• Account-Based Marketing (ABM)
• Develop and execute a high-impact ABM strategy to engage and convert key enterprise or strategic accounts.
• Collaborate closely with sales to identify and prioritize target accounts, tailoring marketing efforts to specific personas and decision-makers.
• Oversee the creation of personalized campaigns, content, and outreach programs designed to deepen relationships at each stage of the buyer’s journey.
• Event Marketing & Partnerships
• Direct and manage the planning, execution, and post-analysis of all event marketing initiatives, including conferences, trade shows, user groups, and webinars.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure consistent branding, messaging, and goals of events.
• Evaluate event ROI and identify opportunities to optimize future participation, sponsorships, and partnerships for maximum impact.
• Product Marketing, Positioning, & Sales Enablement
• Collaborate with product management and sales to craft compelling value propositions, messaging, and sales enablement materials.
• Develop and maintain buyer personas, use cases, and competitive analyses to inform product development and marketing strategies.
• Brand Awareness & Thought Leadership
• Enhance brand visibility through PR, analyst relations, social media, speaking engagements and content marketing initiatives.

Who you are

• 10+ years of B2B SaaS marketing experience, with at least 3+ years in vertical software/industrial software including utilities, construction, field service management, work management, construction, etc. 
• Demonstrated success managing multiple marketing functions acting as a player/coach.
• Proven track record of driving marketing strategies and multiple functions
• Strategic & Analytical Thinking
• Strong strategic mindset with the ability to translate company objectives into actionable marketing plans.
• Leadership & Communication
• Excellent leadership and communication skills.
• Adept at collaborating cross-functionally, influencing stakeholders, and driving organizational alignment.
• Result-Oriented Approach
• Track record of meeting or exceeding KPIs and revenue targets.
• Comfortable managing budgets, timelines, and team resources in a fast-paced, high-growth environment.

Benefits

• Mission Driven - Some companies use AI to serve better digital ads and trade stocks; we use AI to make our communities safer and more resilient
• Competitive compensation package
• Generous Paid Time off, Paid Company Holidays including Wellness Days
• Premium Medical Insurance including eligible dependants
• Life Insurance, Short Term Disability Insurance, Long Term Disability Insurance

Urbint's Core Values

• Passionate about customers: We strive to deliver sustainable value and exceed expectations, and we’re not satisfied until our customers are raving fans.
• Be decisive: We make timely, informed, and pragmatic decisions to keep the organization moving forward.
• Build trust: Our values are the building blocks to trust. As we live them, we grow and build lasting relationships.
• Focus on impact: We measure and strive to continuously improve our real-world impact.
• Be tenacious: We are agile in our approach to addressing challenges but firm in our beliefs.
• Win together: We efficiently leverage our diverse skills and perspectives for one another, united by our shared vision.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.