VP Marketing

Posted Yesterday
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London, Greater London, England
Senior level
Edtech
The Role
The VP Marketing will lead a high-performing team, developing and executing marketing strategies aligned with commercial goals, focusing on growth and brand awareness. Responsibilities include cross-functional collaboration, budget management, and resource planning to enhance the recruitment experience for schools, while driving paid marketing targets and ensuring optimal ROI.
Summary Generated by Built In

Location: London (Oval)

Type: Full-time, onsite

Salary: Competitive


Our Mission: 


We are creating a world where teachers and schools are no longer wasting time with expensive agencies because Zen allows them to reliably connect and get back to what really matters … our children! 


UK schools spend well over £2bn per year on covering short-term absences with supply teachers. The current model exclusively relies on agencies that charge a massive commission and are terribly inefficient (everything is paper and phone-call-based). We are consolidating this analogue, fragmented, and inefficient marketplace onto a digital platform. Think Uber for supply teachers. In the process, we're pulling hundreds of millions of waste out of the education system and making a huge positive impact on teachers and schools.


We are well-funded by high-profile investors and are led by start-up veterans behind two of London's most prominent tech companies. We have recently raised our Series B funding of $37mil, the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high growth start-up that is expanding rapidly in the UK and US markets!


Looking to make a difference?


You’ll be joining Zen in a key position leading a high performing Marketing team of 8. Marketing is at the heart of how we are helping to transform the supply and recruitment experience for schools and generate savings in the education system, using innovative channels to find and match our schools and teachers. 


The Head of Marketing role is a crucial enabler to our growth and delivery. You’ll play a significant role in the development of the company and team and this is a great opportunity for someone looking to apply themselves for a great cause and with great responsibility and autonomy to shape the company for years to come.


Key Responsibilities

Strategic Planning & Execution: Develop and lead exciting marketing strategies that align with our commercial goals, focusing on growth channels, school and educator acquisition, and brand awareness.

Growth & Channel Development: Identify, plan, and execute key growth channels for the business, evaluating and scaling opportunities in paid marketing, schools marketing, and brand marketing.

Cross-Functional Collaboration: Work closely with US and UK commercial teams to translate business objectives into marketing initiatives. Collaborate with finance and commercial teams to align on budgets, projections, and key performance metrics.

Long-Term Planning: Plan marketing requirements and resource needs for the next 6 to 12 months, including technology, hiring, and budget forecasting.

Drive Key Deliverables: Drive and meet paid marketing targets, schools marketing objectives, and brand marketing goals, ensuring each aligns with overall business growth strategies.

Budget Management: Partner with the finance team to review and adjust marketing models, ensuring multi-million pound annual investment in marketing aligns with commercial projections and delivers optimal ROI.

Team Leadership: Directly manage a high-performing Marketing Team of 10 (including team leads you’d be managing), supporting their performance, growth and development.

Get your hands dirty. Like any true start-up, no two weeks will be the same and a general interest in ‘mucking in’ and just getting the job done is crucial


Our ideal Candidate

• 5+ years of hands-on leadership in Marketing, ideally with a focus on paid marketing

• Deep knowledge and passion for how to build a world class Marketing Function – we’re looking for someone keen to roll their sleeves up and get stuck in

• Growth mindset – dedicated to growing your skills as a professional and ready to step in and own the entire People function

• Passion for the education sector and commitment to the company’s success

• Strong bias to action


What's in it for you?

Work that you want to talk about

Competitive salary

Ownership in the company

25+ days of holiday (increases with tenure)

Life Insurance and Health Insurance

Electric Car Scheme

Cycle to Work Scheme

Central London office with perks like fresh fruit, bike parking, showers and an on-site gym and café

Fun-loving, tight-knit team solving a problem that makes a difference


Diversity and Inclusion


At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued, and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive, and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all. 


We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work. 


We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.


How to apply


Upload a CV and short introduction for why you would be a great fit on our careers page (https://jobs.lever.co/zeneducate).

The Company
London
675 Employees
On-site Workplace
Year Founded: 2016

What We Do

At Zen our mission is to change the world of education recruitment. Schools spend over £2bn a year on agency staff, with over £600m per year of that spent on fees that go straight to recruitment agencies. So far, we've saved UK schools over £14m in supply teaching recruitment costs, and that number grows every day, allowing schools to invest further into children’s wellbeing and attainment.

We're not just redefining recruitment; we’re upskilling our supply staff to provide the highest quality teachers and TAs to schools. Each supply staff member is Level 2 Safeguarding trained, guaranteeing the safety and wellbeing of children in your school.

Using our online platform, schools can access hundreds of fully vetted high-quality teacher & TA profiles, who they can book instantly at the click of a button. We don't stop at just providing a platform – we have a dedicated school success team here to support you every step of the way. When you succeed, we succeed!

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