VP of Marketing

Notes:

• This is a remote position based in the EST time zone in the United States. 

WHO YOU ARE
You are a dynamic and visionary marketing leader, ready to transform the marketing landscape of a growing global organization. You bring a hands-on approach to leadership, seamlessly balancing strategic oversight with individual contribution. You thrive in fast-paced environments where innovation and execution go hand-in-hand, and you’re eager to make a measurable impact.
With a talent for aligning marketing priorities with overarching business objectives, you excel at crafting innovative campaigns that resonate with diverse audiences, from hospitality brand customers to industry stakeholders. You’re driven to lead high-performing teams, implement impactful social media strategies, and deliver tangible results, such as expanding LinkedIn followers to 100K and generating a steady stream of inbound inquiries.
You’re not just about ideas; you’re about execution. Whether forging key partnerships, developing multilingual marketing materials, or standardizing best practices across a global scale, you take ownership and drive success. You are excited by the challenge of elevating FPG as a trusted leader in the hospitality industry and ready to leave your mark on the future of our brand.
KEY DELIVERABLES

• Provide leadership to existing marketing team.
  
  • Direct management of team members and accountability for overall team performance.
  • Continue to develop the marketing team both in acumen and the addition of resources as needed.
• Coordinate marketing priorities with executive team to ensure alignment across divisions and geographies.
• Execute marketing / communication campaigns to our key hotel brand customers
  
  • Partner with the brand marketing teams to exploit all available channels
  • Direct mail to branded properties
  • Facilitate regional webinars / events
  • Drive positive sentiment and excitement with existing customers
• Increase FPG social media following
  
  • Get FPG LinkedIn followers to 100K
  • Execute LI Ad campaigns targeting key roles in hospitality in key travel markets
    
    • Revenue management, finance, General Managers, asset management etc.
  • Establish a following of at least 10k on both Tik Tok and Instagram, targeting frontline workers
    
    • Build an influencer identity that raises awareness of income potential for frontline workers in locations working with FPG
  • Execute SEO campaigns targeting revenue management and hotel finance
• Generate Inbound inquiries from Marketing Activities
  
  • Drive requests for info or demo inquiries from social media and website traffic
  • Build to 50 inquiries per month by the end of 2025
    
    • Resulting in 25 sales leads per month by the end of 2025
• Establish a presence in key industry trade media and podcasts
  
  • Get at least one new article published in a trade each month
  • At least one appearance on a trade podcast each month
  • Publish an FPG proprietary index to the hospitality press each month
    
    • Make it an industry standard
  • Promote the FPG Champion Certification in global trade media
    
    • Establish the credibility of the certification foundational to it being a “gold standard” for front desk leadership
• Establish standard practices for new features and product releases
  
  • Multi-channel communication
  • Hype pieces
  • Press releases
• Develop and manage a formal referral process on IN-Guage
  
  • Clients, partners and team members can utilize to capture the referral
  • Facilitate promotions/rewards to the referrer
• Manage and coordinate the events / conference budget internationally
  
  • Standardize the process for lead follow-up after the events
  • Establish communication cadences to drive leads to opportunities
• Contribute to new product design, launch, and promotion to the market
  
  • Lead the messaging and promotion of new features and products
  • Participate in design and planning of new features and products to help ensure market receptivity
• Strategic Partnerships: Establish partnerships with hotel associations/trade bodies in key hospitality markets (Singapore, Las Vegas, Hong Kong, New York, Japan, etc.) to boost visibility and create business opportunities/trade show speaking opportunities.

OTHER REMITS

• Ongoing Brand standardization in use with documents, tools, templates, etc.
• Develop Multilingual Marketing Collateral: Develop localized marketing materials for Japan and China to ensure FPG’s value propositions resonate in local languages.
• Own List acquisition and management for marketing and sales cadences.
• Own standardization of lead management and opportunity management in Salesloft and Salesforce.

EDUCATION & EXPERIENCE

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field preferred
• 8+ years of marketing experience, with a proved track record in strategic leadership and execution
• Demonstrated success in B@B marketing, preferably in the hospitality, SaaS, or technology sectors
• Proven expertise in multi-channel marketing, including social media, content marketing, SEO, email campaigns, and event marketing

SKILLS & COMPETENCIES

• Strong leadership and team management skills with the ability to motivate and grow talent
• Exceptional strategic thinking combined with a hands-on, results-oriented mindset
• Excellent communication skills, including the ability to craft compelling messaging and presentations.
• Proficiency with marketing technology platforms (e.g., Salesforce, HubSpot, SalesLoft) and social media ad management tools
• Expertise in SEO, analytics, and data-driven decision-making
• Strong project management and organizational skills with the ability to manage complex, multi-faceted initiatives

INDUSTRY KNOWLEDGE & VISION

• Familiarity with the hospitality industry, SaaS or similar customer-centric industries is highly desirable
• Understanding of global marketing trends and the ability to adapt campaigns for localized audiences (e.g., multilingual content creation)
• Experience building strategic partnerships with trade associations and media outlets

PERSONAL ATTRIBUTES

• A creative and innovative thinker who can push boundaries to achieve ambitious goals
• Collaborative and adept at working cross-functionally with senior executives and diverse teams
• Data-driven and analytical with a focus on delivering measurable results
• Passionate about fostering brand growth and visibility on an international scale

COMPENSATION
Base Salary $125,000-$150,000 + lucrative incentive plan.
BENEFITS
FPG provides a comprehensive suite of benefits to our valued Team Members, along with benefits for their eligible dependents as detailed below.
Benefits effective date 1st day of the month following date of hire:

• Employer contribution toward company sponsored health plans
• Dental & Vision plans offered
• Employer paid Short-term Disability & Employer paid Long-term Disability
• Employer paid Life Insurance Policy ($100,000)
• Employer paid Accidental Death & Dismemberment Policy ($100,000)

Additional Benefits

• 401K participation, with 4% Employer Matching Contribution
• Paid Time Off and annual holiday closure
• Parental Leave (Maternity, Paternity, and Adoption Leaves)