VP, Market Access & Payer Strategist

Posted 10 Days Ago
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New York, NY
Senior level
AdTech
The Role
The VP, Market Access & Payer Strategist will lead market access strategy and payer marketing communications development, ensuring effective collaboration across stakeholders and elevating client deliverables by leveraging market insights and trends. They will also navigate accounts through strategic processes while providing client engagement and recommendations.
Summary Generated by Built In

BGB Group

VP, Market Access & Payer Strategist

Our Agency   

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.  

About SCHEMA

Grounded in the science of marketing, SCHEMA provides a rare offering: an experienced market access agency team focused on access strategy and support, value proposition development and pull-through initiatives with integrated support from industry-leading medical, strategic consulting, data analytics, innovation and intelligence, and customer engagement partners.

Position Overview  

The VP, Market Access & Payer Strategist will play a leading role on brand assignments and new business opportunities. They will be the driver of market access strategy and payer marketing and pull through communications development, collaborating effectively across stakeholders. They will be a key client-facing representative for the agency and the Market Access Strategist function. Specifically, the strategist will be responsible for:  

  • Strong partnership with agency leadership across functions 
  • Ensures that customer, category, and cultural dynamics are effectively pulled through all agency projects  
  • Navigates accounts and teams through key strategic processes and projects across the market access and payer spectrum 
  • Serves as the resident expert on market access/payer legislation, trends and practices
  • Elevates client deliverables by consistently considering the broader market access landscape, and sharing relevant dynamics and insights
  • Assesses new products and identifies access barriers and opportunities  
  • Drives strategic recommendations, communications and deliverables for the team   
  • Leads the planning and execution of strategic client engagements  

PLEASE NOTE: This is a hybrid position requiring onsite collaboration. The role will be based out of our office located in New York City. All candidates must be willing to commute into the office on a regular basis.

Preferred Qualifications 

The ideal VP, Market Access & Payer Strategist will possess 10+ years of market access agency or biopharma experience (payer, PBM, and or health system access experience a plus). They will exhibit strong analytic, communications and problem-solving skills. They can both lead and collaborate effectively. They will have a track-record of driving and inspiring sound strategy.  They make connections and help others to see clearly in complex situations. They are consummate partners across the agency as well as with clients. They value helping others to develop solutions just as much as developing the solution themselves. They are seen as a leader within the agency and model strong behaviors and skills for developing strategists.  

Salary Range: $185,000 - $220,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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The Company
HQ: New York, New York
569 Employees
On-site Workplace
Year Founded: 2005

What We Do

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge to create compelling, credible brand stories. Having an unmatched ability to marry science and creativity while honoring the two exceptionally led them to: WHERE SCIENCE + CREATIVITY MEET.

Today, BGB is an independent agency of 500+ employees that delivers the best in healthcare advertising, medical communications, strategic consulting, and payer & market access.

We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork

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