Senior Director, Brand Marketing B2B

Senior Director, Brand Marketing B2B

Location: New York, NY

What is Bilt?

Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live.

Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program.

In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more.

While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

What’s the role?

We are seeking a strategic and creative leader to develop and execute our B2B Brand Strategy, with a focus on building our brand among key partner audiences across the business. The key stakeholders include our existing and prospective real estate partners, merchant partners, and travel partners. 

In this role, you will…

• Develop and execute comprehensive B2B brand marketing strategies that resonate with our key partner segments
• Provide brand strategy counsel to executive team and key stakeholders
• Create and implement innovative partner engagement programs that strengthen relationships and drive loyalty
• Design and oversee exclusive partner events, experiences, and offsites that showcase Bilt's value proposition
• Build and manage multiple B2B advisory councils, creating meaningful member experiences and value props 
• Design and implement innovative employee benefit programs for partner organizations
• Conceptualize and manage neighborhood activation initiatives, including block parties and community events
• Create milestone-based gifting programs and recognition initiatives for partners
• Collaborate with cross-functional teams to ensure consistent brand messaging across all partner touchpoints
• Create and oversee co-branded merchandise collections that reinforce brand partnerships, including distinct onboarding experiences 
• Build and nurture relationships with key stakeholders in the real estate, merchant, and travel industries
• Analyze partner feedback and market trends to continuously refine our B2B brand approach
• Identify and develop owned marketing channels that deliver value to B2B partners
• Work across product marketing, design, content, events, engineering, and paid marketing to reach key prospective partners and ensure brand consistency 
• Establish KPIs and reporting frameworks to measure the effectiveness of B2B brand initiatives
• Oversee budgeting, forecasting, and resource allocation for B2B brand marketing programs

Required Qualifications

• 8+ years of experience in B2B marketing, brand management, or partner marketing
• Demonstrated success in building brand equity within B2B environments
• Strong strategic thinking with the ability to translate business objectives into creative brand initiatives
• Excellent relationship-building skills with experience managing high-value partnerships
• Superior project management abilities with experience leading cross-functional teams
• Outstanding written and verbal communication skills
• Proven track record of developing and executing successful event and experience strategies
• Experience managing budgets and demonstrating ROI for marketing initiatives

Benefits:

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.

The salary range for a Sr Director, Brand Marketing is $140,000 - 175,000  and will be eligible for equity and an annual performance-based bonus.