VP, Global Marketing

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

To learn more, please visit www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram, and LinkedIn.

We are actively seeking a VP, Global Marketing.  This is a remote position that can be based anywhere in the U.S.

Position Summary

The VP of Global Marketing is responsible for overseeing the development and execution of comprehensive marketing strategies that drive growth and market presence, incorporating the enhancement the buyer's journey by providing tools, insights, and support to help buyers make informed decisions. This role includes the management of all aspects of marketing operations, global campaigns, budget alignment and team leadership. This VP will collaborate closely with the whole revenue organization to ensure alignment with Rimini Street’s strategic goals and objectives. This role will report to the chief marketing officer.

Essential Duties and Responsibilities

• Develop and implement global marketing strategies to enhance brand awareness and drive revenue growth.
• Lead and manage the team in conjunction with regional marketing teams in executing marketing plans and campaigns.
• Create and curate a library of high-quality content, including case studies, demos, FAQs, calculators, and other resources tied to a self-directed buyers journey.
• Understand the buyer journey and identify areas where content and resources can be optimized to improve the buying experience.
• Drive the identification of the correct marketing mix and implementation of marketing campaigns that meet business objectives and generate leads.
• Enable and conduct annual strategic planning sessions; Product Marketing, Marketing Operations, Corporate Marketing, Regional Marketing to ensure alignment and support of all stakeholders
• Collaborate with the entire revenue team to align sales and marketing strategies.
• Work with Global Brand, Communications and Content to develop and execute a strategy to ensure content is relevant, targeted, and accessible to the right buyers at the right time and allows for a self-guided experience, with messaging and content delivered at the correct points of the engagement.
• Implement best-in-class integrated campaign programs and strategy to drive demands, accelerate pipeline and client cross-sell opportunities
• Work cross-functionally to determine how to best reach, educate, close and nurture our clients and prospects
• Develop and deliver training programs to equip sales teams with the knowledge and skills to effectively leverage buyer enablement resources.
• Collaborate with brand and digital teams to increase top of the funnel traffic and accelerate conversion
• Partner with Content Marketing to identify optimal content and offer for demand generation
• Develop and execute email marketing campaigns, ensuring effectiveness of each campaign with adherence to best email practices and segment needs
• Identify the processes, technologies, metrics and org structures necessary to effectively and efficiently run Demand Generation
• Track, analyze and optimize each demand generation campaign. Use analytics and reporting to propose, by channel, funnel optimizations
• Partner with the Web team on optimizing corporate web properties to drive demand
• Manage a high-performance team and ensure appropriate resource allocation to deliver expected deliverables
• Lead and mentor both direct and indirect reports with the goal of improving their professional expertise to better serve business initiatives
• Regularly communicate Demand Generation plans, campaign programs and performance to Sales, Marketing and Executive Leadership
• Make informed recommendations for improvement and execute those recommendations

Education

• BS/BA degree desired; or equivalent combination of education and experience

Location

• Remote - U.S.

Experience

• A minimum 10 years of demand generation experience in enterprise B2B global Marketing
• At least 8 years of people management experience including leading other managers

Skills

• Ability to craft and execute long-term marketing strategies that align with the company’s overall business objectives
• Strong understanding of digital buyer’s journeys, and the content that guides users through the process, SEO expertise, marketing automation to streamline / personalize and ability to analyse user data and behavior to optimize the journey and improve conversion rates and mapping out the buyer’s journey to identify key touchpoints and optimize each stage, incorporating personalized experiences.
• Utilizes data analytics to inform marketing strategies and measure campaign effectiveness.
• Develops creative and impactful marketing that resonates with diverse audiences.
• Prior accountability for creating demand across prospect, customer and partner channels required
• Superior knowledge of best practices across account-based marketing and inbound marketing, particularly for the enterprise market
• Strong leader with excellent communication and people skills
• Experience building and managing a strong team of people while also playing a hands-on role in execution
• Ability to balance leading and delivering hands-on execution. Track record of success moving from strategy to execution with stellar results
• Experience with marketing automation with Salesforce, Marketo, and other marketing technologies to drive business outcomes
• Strong analytical and cross-departmental problem-solving skills with an ability to work under the pressure of a monthly cadence – and switch gears to think strategically about longer-term business planning
• Exceptional results orientation with a proven track record of execution, accountability, investment optimization and business growth
• Demonstrated collaborative leadership experience, managing relationships through influence in complex matrix structures
• Exceptional written and communication abilities with strong attention to detail
• Strong project management, prioritization, and leadership skills

Why Rimini Street?

Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring.

Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.

Compensation is based on role, location, and level of applicable experience. 

Rimini’s target pay for each position is available upon request during the applicant’s Interview process.

Benefits for US employees include:

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid time off (PTO)

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs: 

• Company
  • We dream big and innovate boldly.  

• Colleagues
  • We work with extraordinary people who create a culture of mutual respect and collaboration. 

• Clients
  • We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service. 

• Community 
  • We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.

Accelerating Company Growth

• Nasdaq-listed under ticker symbol RMNI since October 2017 
• Over 5,800 signed contracts to date, including Fortune 500 and Global 100 companies
• Over 2,000 team members in 23 countries
• US and international recognition for industry leadership and philanthropic efforts. See all of our awards and recognitions here: https://www.riministreet.com/company/awards/ 

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law. 

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com 

Please Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources.  Unsolicited resumes will be ineligible for referral fees.