VP, Demand Generation

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Vice President, Global Demand Generation

The VP of Global Demand Generation will develop and execute data-driven marketing strategies and programs focused primarily on driving new business for  OutSystem across all geographies. This executive will have deep experience and be responsible for all aspects of the demand generation function, from team building to strategy development to execution across all channels and tactics.

This individual will be a strong direct marketing executive capable of designing and executing integrated B2B campaign strategies that increase brand relevance and drive targeted engagements across audiences, channels and stages of the buy-cycle in support of business growth objectives.

Core Areas of Responsibility and Oversight

• Lead the strategy of demand generation and lead nurturing programs, with a focus on data-driven decisions and optimizations for generating qualified leads and building sales pipeline across multiple geographies

• Ensure demand generation programs and resources are maximized to drive solid ROI & contribution

• Partner with Product Marketing, Product Management and Sales to understand strategic business/ selling priorities and work cross-functionally to co-develop/ oversee demand generation campaign plans, activations and results across online & offline channels including website, email campaigns, paid search, display/retargeting, content syndication, pay per lead programs, webinars, events, direct mail and outbound call campaigns

• Continue to build out an ABM (Account Based Marketing) practice, supporting 1:Many, 1:Few, and 1:1 with strategic accounts while balancing high velocity GTM motions for the SMB and Mid-Market prospects. 

• Drive top-of-the-funnel automated nurture program framework across teams to accelerate prospect movement through the funnel in more methodical and scalable fashion for various value-propositions and personas

• Monitor and analyze performance metrics (Campaign Engagement, MQLs, Opportunities,, Closed Won deals, etc.), using data to continually optimize campaign performance and drive best practices that span marketing mix, channels and sales cycle complexity

• Communicate with cross-functional marketing stakeholders on an ongoing basis regarding demand generation current initiatives and performance results to ensure they are plugged in and amplified across relevant areas of Digital, PR, Events, Social, etc.

• Drive shared learnings across teams to leverage/ replicate successes where relevant

• Provide position leadership and insights, supporting the company and departmental strategic objectives

• Track the market for trends, benchmarks, opportunities, competitive tactics, best practices, tools/platforms, etc. and use that information to make recommendations

• Responsible for helping to represent the demand generation function during quarterly business reviews 

Builds and Directs a High Functioning Team

• Holds others accountable for conducting business in a legal and ethical manner while delivering against desired business outcomes

• Oversees people processes and programs across the team to ensure talent for current and future needs by providing operational and functional leadership

• Attracts, retains, and develops highly effective professionals and support staff

• Cultivates a bench of external talent to augment internal skills and capacity to support growth

• Drives the establishment of performance goals and provides on-going feedback, coaching, and development to enhance the team's performance and capability, to facilitate open communication, and to encourage continuous performance improvement

• Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability

Leadership Competencies

• Works through others, comfortable 'coaching' and developing teams

• Adapts coaching and consulting style based on the individual

• Thrives in a matrixed organization - strong collaborator, inspires and is able to align resources to needs

• Experience in building holistic business plans working across functions

• Strong orchestrator - ability to organize key constituencies around a vision / mission w/out being the seen as the leader

• Evaluates and determines the hiring, promotion, salary recommendations, and all employment-related decisions

• Comfortable working across AMER, EMEA, APAC cultures and time zones

Qualifications & Required Skills

• Senior marketing professional with 15+ years in B2B demand generation software/SaaS-based environment, or combination of product marketing, demand gen, and sales experience. 

• + 7-10 years of experience managing a team

• 5+ years in an executive role demonstrating strong leadership ability

• Trusted advisor to and collaborator with sales leadership teams

• Deep understanding of the B2B sales process

• Developer of data-driven marketing strategies and programs in matrix organizations

• Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B direct marketing

• Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results

• Experience with developing and managing global marketing budgets

• Demonstrated ability to develop impactful, fact-based, value propositions and bring it to life in copy and creative

• Deep understanding of designing, building, and optimizing offline and online experiences to drive both inbound and outbound campaign strategies

• Resourcefulness; ability to influence and collaborate with both internal team members and external agency partners

• Excellent analytical, communication and presentation skills; must be action-oriented

• Excellent interpersonal skills and commitment to coaching and empowerment

• Willing to roll up sleeves and solve hard problems with the team

• Bachelor Degree in Business Administration, Marketing, Communications, or related field of study

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