VP- Base Growth Management

Posted 6 Days Ago
Be an Early Applicant
New York, NY
Hybrid
179K-255K Annually
Senior level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Where local is big time.
The Role
The VP of Base Growth Management will lead programs to enhance customer lifetime value, focusing on Video Conversion GTM strategy, customer engagement, and referral programs. Responsibilities include overseeing onboarding strategies, monitoring performance, and collaborating across departments to align initiatives that drive customer satisfaction and retention.
Summary Generated by Built In

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Vice President of Base Management Customer Engagement will lead the development and management of programs designed to enhance customer lifetime value (LTV) through strategic product management, engagement initiatives, and referral programs. Initially, this role will concentrate on the end-to-end go-to-market (GTM) strategy for Video Conversion, ensuring that Optimum meets our annual objectives.
Responsibilities

  • Lead Base Management Initiatives: Develop and implement comprehensive Base Management programs aimed at improving customer LTV through effective product management and engagement strategies.
  • Video Conversion GTM Strategy: Drive the end-to-end GTM strategy for Video Conversion, collaborating with cross-functional teams to ensure successful execution and alignment with corporate goals.
  • Enhance Customer Engagement: Design and implement engagement programs that foster strong customer relationships, increase product adoption, and enhance overall satisfaction.
  • Develop Referral Programs: Create and manage customer referral programs that incentivize existing customers to refer new users, thereby increasing customer acquisition and enhancing brand loyalty.
  • Oversee Onboarding Strategy: Implement effective onboarding strategies that ensure new customers have a seamless transition and experience with our products, facilitating early engagement and long-term retention.
  • Manage Mover Program: Oversee the Mover program, ensuring that customers who relocate have a smooth experience and continue to engage with Optimum's offerings.
  • Monitor and Analyze Performance: Establish metrics to evaluate the effectiveness of Base Management programs, utilizing data analytics to inform decision-making and strategy adjustments.
  • Collaborate Across Departments: Work closely with teams in Product, Marketing, Sales, and Customer Care to ensure alignment and drive success across all customer engagement initiatives.


#LI-GW1
Qualifications

  • Minimum of 10 years of experience in customer engagement, product management, or related fields, with a proven track record of enhancing customer lifetime value
  • Bachelor's degree required; advanced degree preferred
  • Strong understanding of the telecommunications or subscription service industries, with insight into customer behavior and market trends
  • Exceptional analytical skills, with the ability to interpret data and translate it into actionable strategies
  • Proven experience in leading cross-functional teams and managing complex projects from conception to execution
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels of the organization
  • Strategic thinker with a results-oriented mindset, capable of developing and executing long-term plans while also addressing immediate challenges
  • Experience in developing customer onboarding and referral programs that drive engagement and retention
  • Ability to thrive in a fast-paced environment, managing multiple priorities and deadlines effectively


At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $178,500.00 - $255,000.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

What the Team is Saying

Erin
Bobbie
Samantha
The Company
HQ: Long Island City, NY
9,000 Employees
Hybrid Workplace
Year Founded: 1973

What We Do

We are a top broadband communications video services provider in the US utilizing the latest technology. We serve nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.

We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.

New to our portfolio is Juice Media. Juice is an emerging outcome focused, omni-channel customer acquisition platform.

Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Optimum promise and one that is reflective of the many diverse communities we serve. Optimum employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.

Why Work With Us

Optimum is part of a family of brands under Altice USA covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Optimum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
Company Office Image
HQLong Island City, NY
Company Office Image
Bethpage, NY
Bronx, NY
Flagstaff, AZ
Greenville, NC
Lubbock, TX
Company Office Image
Plano, TX
Scott Depot, WV
St. Joseph, MI
Tyler, TX
Learn more

Similar Jobs

Optimum Logo Optimum

UCaaS and Collaboration Manager

AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Hybrid
Bethpage, NY, USA
9000 Employees

Optimum Logo Optimum

Director- Omni Channel E-Commerce

AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Hybrid
Bethpage, NY, USA
9000 Employees
141K-202K Annually

Optimum Logo Optimum

Manager Government Sector - SME

AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Hybrid
Bethpage, NY, USA
9000 Employees
86K-147K Annually

Optimum Logo Optimum

Director Business Development & Innovation - Generative AI

AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Hybrid
New York, NY, USA
9000 Employees
141K-232K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account