SME Ad Effectiveness – Brand Lift SME
RESPONSIBILITES
- Be the key subject matter expert for the Ad Effectiveness products proactively engaging in the sales process in collaboration with the sales leads.
- Effectively support sales to achieve product growth targets.
- Be the point person with the client to address questions in relation to how products fit into workflow of the clients
- Build strong partnership with sales leaders; consult and support the needs of the sales teams, ensure strong partnership with sales enablement.
- Keep on top of market trends and feed these back into the product and sales team
- Drive internal and external awareness and understanding of competitive differentiation of the products.
- Partner with sales enablement to own internal adoption and education of capabilities. Build collateral to support the sales process.
- In collaboration with product and marketing build out customer collateral that aligns with external positioning of the product capabilities. Outline compelling proof points and rationale for why customer should want to use our new capabilities
- Expected to speak at industry events around the benefits of our Ad Effectiveness products.
- Work closely with product managers to synthesize and prioritise key customer roadmap asks
- Support product in pricing for products in collaboration with finance, support product target creation with finance.
- Work with the Design and Customer experience leads ensure effective simplified product onboarding.
- Actively provide input into what partners could be good for Dynata to drive Ad Effectiveness revenue
Brand Lift SME
- Experienced In brand lift measurement, media measurement industry with hands on experience selling or using the tools.
- Industry domain expertise in Ad technology, and depth of understanding on how advertising campaigns are evolving with Identity and clean rooms leading the way.
- Owned sales portfolio of research or media lead products
- Worked with a global remit with agencies and advertisers
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SKILLS AND ATTRIBUTES
- Superior customer thinker with strong commercial acumen
- Strong expertise and workflow understanding of the advertising and media industry and experience in sales organisation
- Excellent communication skills, experience working in a matrix structure with key stakeholders
- Demonstrated expertise customer engagement and relationship development
- Very comfortable at being a single contributor as well as managing direct teams and virtual teams.
- Adept at building competitive benchmarking and product positioning materials.
Brand Lift SME
- Own relationships and implementation process with key strategic data partners and build out relationships with critical publisher integrations that drive product growth
EXPERIENCE
- Bachelor’s degree required
- Experience of the market research industry with strong domain understanding of Brand lift measurement in the advertising & media industry
- Minimum of 7-10 years of hands-on experience is leading commercial partnerships and customer relationship roles. Beneficial to have experience in product management, project management and or customer success.
- Accustomed to owning a quota / accountability for product revenue performance
- Experience of complex products & business lines
- Experienced in using research data to drive outcomes combined with new and emerging technologies
- Experience of managing cross business projects.
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.
The salary range for this position in is $180K-$220K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
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