At FCP Euro, the Make Level Marketer plays a key role in connecting our products and solutions with the communities and customers who can benefit from them. Drawing on industry knowledge, technical expertise, and a deep understanding of automotive mechanics, you will serve as a crucial link between FCP Euro and our customers. Your insights will help shape both product and marketing strategies, guiding critical decision-making processes as part of the larger Volkswagen/Audi Product Team, including the Volkswagen/Audi Group Director, Product Managers, and Product associates. As the FCP Euro brand representative for Volkswagen and Audi within those communities, you'll ensure our offerings resonate with these specific audiences. The ideal candidate will thrive in a dynamic, fast-paced environment, excelling at meeting deadlines and working collaboratively across teams.
You will collaborate closely with the Digital and Brand Marketing teams to develop and execute go-to-market strategies for product launches and make-specific content, including DIYs, repairs, social media reels, community events, and brand promotions. In addition, you'll manage the VW/Audi Market Penetration Strategies, a critical aspect of FCP Euro’s growth initiatives for your assigned makes. Working alongside Creative Services, SEO, and Digital Marketing, you’ll research, script, produce, and schedule a variety of technical content, including buyer’s guides, DIYs, and more. As the primary creator of technical documentation that drives the Market Penetration Strategy ("MPS") process, you’ll play a key role in shaping FCP Euro’s go-to-market strategy for specific makes, platforms, and product lines. The Make Level Marketer will also serve as the lead on-screen talent for technical diagnostic videos, buyer’s guides, promotional content, and more.
If you are a passionate, driven, and charismatic enthusiast looking to combine your in-depth knowledge of Volkswagen and Audi vehicles with a passion for marketing and connecting with communities in a highly visible position, the Volkswagen/Audi Make Level Marketer position is the perfect role for you.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Responsibilities & Duties
- Manage the overall MPS process and projects for your Make Group, ensuring completion by project deadlines
- Create technical plans and documentation that support the FCP Euro Market Penetration Strategies for your assigned makes
- Act as primary on-screen talent for Buyers’ Guides, Technical videos, and select DIY and other produced content
- Collaborate cross-functionally with the Marketing departments to implement and utilize go-to-market strategies for Make Group MPS projects. This includes product launches, key DIY projects, repairs, guides, and promotions centered on specific chassis and platform ownership.
- Oversee branding and positioning strategies to understand customer needs and demands for the make in order to enhance the segment's visibility in the community and marketplace
- Coordinate and communicate new product launches, product solutions, and trends to stakeholders inside product and marketing teams for consideration and campaign planning
- Participate and be present in all relevant online arenas when necessary (forums, groups, social channels), to increase brand visibility and research community, make, brand trends and opportunities
- Act as a liaison between customers and the product group, relaying customer feedback and needs to drive continuous improvement and product development
- Act as the tactical and strategic bridge between the product and digital / brand marketing teams. You will support and collaborate digital and brand marketing plans across various channels, aiming to maximize engagement and achieve business goals. This collaboration will revolve around fostering robust customer relationships and driving customer retention within your designated segment, ensuring marketing plans are precisely tailored to target markets and personas. When necessary, you will support the Brand Marketing team at experiential events nationwide.
Experience and Skill requirements
- Minimum 3 Years working in the Automotive and/or Marketing industries, with extensive hands-on Make-Specific knowledge and technical understanding of Volkswagen/Audi vehicles and the communities that own them
- Able to perform on camera in long and short-form video, in order to engage and connect with the Volkswagen/Audi automotive communities
- Excellent written communication for internal and external audiences, with the ability to translate complex technical information for varying customer proficiency levels
- Proficient in brand and product marketing techniques and strategies to drive customer awareness and revenue
- Proficient in using data analytics to optimize and analyze marketing initiatives
- Project management experience; able to build alignment cross-functionally and drive results
- Creative, solutions-based mindset
- Google Suite/ Microsoft Office
- Bachelors preferred
Compensation
This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $88,000 to $132,000 annually.
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
What We Do
FCP Euro was established by Harry & Kathy Bauer in 1986 as a small brick and mortar auto parts store in Groton, CT. Transitioned to an online store in 2001 by their son Nick Bauer & friend Scott Drozd, we have grown to become a leading eCommerce provider of Genuine, Aftermarket, OEM, and Performance parts for European cars. Throughout our journey the company’s values have remained the same: sell only the highest quality replacement parts, provide unparalleled customer service, and offer the do it yourself enthusiast technical support to help fix and maintain their vehicles.
Today, FCP Euro has grown to over $100 million in annual sales funded through the continuous reinvestments of its profits. On our website, we maintain a sharp focus on high-quality parts of all quality tiers. We’ve committed ourselves to building a culture of service, quality, and continuous improvement - because we know that if our employees care deeply about our products, it will be reflected in what our customers receive. In Milford, CT, our total of 100,000 square feet FCP Euro Distribution Center space between two locations stocks over $15 million of inventory and has developed a highly efficient distribution model that has the ability to ship out almost all orders placed within 24 hours.
Everything sold by FCP Euro is backed by an industry-leading comprehensive, Lifetime Replacement Guarantee - including wear and tear items like wiper blades, brake pads, and more. We can do this because we’ve spent over a decade tirelessly cataloging our own products with precise and accurate fitment data, checking quality of every single brand line and part, and constant development by our products team.
